Music mogul Simon Cowell is launching a new eyewear brand. The venture is called Soothe. It aims to provide relief for migraine sufferers.

Cowell, 66, plans to sell colored lenses designed to combat migraine symptoms. He hopes to release the glasses within the next year. This move comes after the TV judge personally struggled with the condition.
From Personal Struggle to Product Development
A source close to Cowell explained his motivation. They told The Sun that Cowell knows firsthand how painful migraines are. He initially tried a cheap pair of anti-migraine glasses from Amazon.
Those glasses cost less than twenty pounds. Cowell found they actually worked for him. This positive experience inspired him to create his own branded solution.
His migraines have even affected his work schedule. Cowell missed Britain’s Got Talent auditions earlier this month. Former X Factor star Stacey Solomon filled in for him.
He also missed two ITV auditions back in January. These absences highlight the serious impact of his condition. Now, he is channeling that experience into a new business.
Broader Impact and Cowell’s Next Chapter
This venture represents a new direction for the entertainment figure. It shows a shift from pure talent discovery to wellness entrepreneurship. The market for migraine relief products is substantial and often underserved.
Cowell’s fame could bring significant attention to migraine management. It may help reduce the stigma around the debilitating condition. Many fans who suffer similarly may find hope in his product.
Alongside this, Cowell remains active in television. He is starring in a new Netflix docuseries titled Simon Cowell: The Next Act. The series, set for December 2025, will follow his quest to build the next global boy band.
Simon Cowell’s new migraine glasses brand, Soothe, marks a personal mission turned business. It leverages his public profile to address a common health issue. This venture could offer real relief while opening a new chapter for the famed music executive.
Thought you’d like to know
What are Simon Cowell’s migraine glasses?
They are a new eyewear brand called Soothe. The glasses use specially colored lenses. They are designed to help reduce the symptoms of migraines.
When will Soothe glasses be released?
Cowell hopes to launch the product within 12 months. Development is currently underway. No exact release date has been announced yet.
Why is Simon Cowell making these glasses?
He is a longtime migraine sufferer himself. He found relief using a similar, low-cost product. Now he wants to create his own improved version for others.
Has Cowell’s health affected his TV work?
Yes. He recently missed Britain’s Got Talent auditions due to a migraine. He also missed two auditions in January for the same reason.
What is Simon Cowell’s Netflix show about?
The docuseries is called *Simon Cowell: The Next Act*. It will follow his mission to create the next world-famous boy band. The show is scheduled for release in December 2025.
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