Skibidi Toilet Studio Invisible Narratives Signs With CAA to Expand Franchise

Invisible Narratives, the content studio led by former Paramount executive Adam Goodman, has signed with Creative Artists Agency (CAA). The partnership was confirmed this week. The move aims to expand the studio’s portfolio of digital intellectual property.

The deal will focus on growing creator-led IP across multiple media platforms. This includes film, television, and gaming. According to Reuters, the studio is known for its breakout success with the viral YouTube series Skibidi Toilet.

From Viral Sensation to Global Media Franchise

Skibidi Toilet is a surreal animated series on YouTube. It has amassed over 46 million subscribers. The series has also generated a staggering 19 billion views.

The show features a dystopian war against alien toilets. These toilets have human heads emerging from their bowls. Its rapid growth is credited to a unique fan creator network.

Invisible Narratives built the Skibidi Creator Alliance. This network of verified fan creators helped the franchise explode. It now reaches over 110 million subscribers across platforms.

Strategic Expansion Into New Consumer Markets

CAA will now represent the flagship Skibidi Toilet franchise. The goal is to develop the property into a global brand. Expansion will target television, video games, and consumer products.

The franchise has already secured major retail partnerships. Action figures are now sold in Walmart and Target. This was achieved through a worldwide deal with Bonkers Toys.

In gaming, the property has a significant presence. Collaborations exist with Fortnite, PUBG, and Minecraft. The franchise has also seen over 5.5 billion visits on the Roblox platform.

The partnership with CAA signals a major shift for digital-native content. Properties like Skibidi Toilet are now commanding attention from traditional Hollywood power players. This move could redefine how viral media becomes lasting entertainment.

Info at your fingertips

What is Skibidi Toilet?

Skibidi Toilet is a viral YouTube animated series. It depicts a war against alien toilets with human heads. The show has garnered billions of views since its 2023 launch.

Who is Adam Goodman?

Adam Goodman is the CEO of Invisible Narratives. He is a former executive at Paramount Pictures. His studio now manages digital IP like Skibidi Toilet.

What does the CAA deal involve?

The deal involves CAA representing the Skibidi Toilet franchise. They will help expand it into new media and consumer markets. This includes TV, games, and live events.

Where can you find Skibidi Toilet toys?

Action figures are available at major retailers. This includes Walmart and Target stores. The products are from a licensing deal with Bonkers Toys.

Why is this partnership significant?

It shows traditional agencies embracing viral digital content. It validates the economic power of creator-led IP. This could pave the way for similar digital franchises.