Skims Faux Hair Panty: Price, Features, and Viral Buzz Around Kim Kardashian’s Most Controversial Drop

Kim Kardashian’s latest Skims launch, the Skims faux hair panty, has taken the internet by storm — selling out within hours of its release on October 14, 2025. Officially named the “Faux Hair Micro String Thong,” this provocative lingerie piece features a patch of synthetic pubic hair attached to a sheer mesh base, marketed as the brand’s “most daring panty yet.” Retailing for $32 (about £24), it has ignited intense debate across fashion circles and social media platforms.

The release marks another bold move for Skims, which has built a reputation for blending functionality with viral marketing. The thong, available in sizes XXS to 4X and twelve natural-looking shades, is designed to spark conversations around femininity, body confidence, and beauty standards — and it’s succeeding.

Inside the Skims Faux Hair Panty: Features, Design, and Concept

The Skims faux hair panty is constructed from lightweight stretch mesh and a thin elastic waistband, maintaining the brand’s signature minimalist silhouette. What sets it apart is the carefully hand-tufted patch of synthetic fibres, which mimics the appearance and texture of natural pubic hair. Skims offers multiple color options, from light blonde to deep brown, with both curly and straight styles to suit different preferences and skin tones.

According to Skims, the concept aims to normalize body hair and promote individuality in lingerie fashion. The marketing campaign — styled as a 1970s game show with the tagline “Just Dropped: The Ultimate Bush” — leaned into playful provocation. The thong’s bold design also echoes the historical “merkin,” a pubic wig worn by performers for modesty or artistic effect, adding a layer of cultural reference to the release.

This isn’t Skims’ first foray into unconventional products. Previous viral hits like the “Ultimate Nipple Bra” and “Face Wrap” combined humor, shock value, and conversation-starting design — a formula that has become central to Kardashian’s branding strategy. The faux hair panty follows that path, offering more of a fashion statement than an everyday undergarment.

Price, Availability, and Market Reaction

The Skims faux hair panty is priced at $32 and sold exclusively through the official Skims online store. Despite its divisive reception, demand has been overwhelming. Within hours of launch, every size and shade sold out, leaving only a waitlist option for eager customers. Analysts expect resale prices to exceed the original retail cost as collectors seek out this limited-run, culturally significant piece.

Industry experts point out that the price is consistent with other Skims products, suggesting that the real value lies in its novelty. As fashion increasingly embraces body diversity and authenticity, products like this underline a broader shift in how consumers engage with personal style and self-expression.

Public reaction remains split. On social media platform X (formerly Twitter), reactions range from praise — calling it “genius marketing” — to skepticism, with others labeling it “absurd” or “impractical.” Beauty writers have highlighted its role in normalizing body hair, while some consumers view it as a parody of high fashion. Regardless of opinion, the conversation has amplified Skims’ visibility and cultural presence once again.

What the Faux Hair Panty Says About Skims and Modern Fashion

At its core, the Skims faux hair panty is more about messaging than function. It challenges traditional beauty norms and encourages conversations about femininity, authenticity, and self-image — all central themes in contemporary fashion discourse. By embracing controversy, Kim Kardashian has once again demonstrated how viral products can drive both cultural dialogue and commercial success.

The thong’s sell-out status suggests that consumers are increasingly drawn to bold, conversation-starting designs, even when practicality takes a back seat. As fashion continues to evolve, items like this could signal a future where novelty and statement pieces play an even bigger role in shaping trends and redefining beauty standards.

In the end, whether the Skims faux hair panty is worth buying depends on the buyer. For some, it’s a collectible piece of fashion history. For others, it’s a provocative statement about body positivity and cultural change. Either way, it has firmly cemented its place as one of 2025’s most talked-about fashion releases.

FYI (keeping you in the loop)-

Q1: What is the Skims faux hair panty?

It’s a thong-style panty featuring a synthetic pubic hair patch on sheer mesh fabric, designed to celebrate body hair and individuality.

Q2: How much does the Skims faux hair panty cost?

The product retails for $32 (about £24) and is available in multiple shades and sizes.

Q3: Is the faux hair panty still available?

All shades and sizes sold out within hours of release, but customers can join a waitlist for restocks.

Q4: Why is the Skims faux hair panty controversial?

It has divided public opinion due to its provocative design and concept, sparking debates about beauty norms and practicality.

Q5: What does this say about fashion trends?

The strong response shows growing interest in novelty fashion pieces that challenge norms and spark conversations.