SKIMS Faux Hair Thong Sparks Viral Outrage and Swift Sell-Out

Reality TV star Kim Kardashian has launched a controversial new underwear product. Her brand, SKIMS, released a “faux hair micro string thong.” The item immediately ignited a firestorm of criticism on social media platform X. Priced at $32, the limited-edition thong features attached artificial hair. It sold out quickly despite the intense online backlash.

The product is described as the brand’s “most daring panty yet.” It is hand-made from a sheer, stretch mesh. According to SKIMS, it comes in twelve different shade variations and a wide range of sizes. This launch continues the brand’s focus on inclusive sizing and skin tones.

Social Media Erupts Over SKIMS Merkin

Online reaction was swift and overwhelmingly negative. Many users expressed confusion over the product’s purpose. One individual questioned if there was any consumer demand for such an item. Others pointed out the historical precedent, calling the product a “merkin.”

The price point became a major focus of criticism. Several users argued that the $32 tag was excessive for a novelty undergarment. The product’s description notes it features a mix of curly and straight faux hair. Despite the controversy, the website indicated the thong sold out shortly after its launch.

The Personal Origins of the SKIMS Brand

Kim Kardashian previously discussed the personal nature of her brand. In a 2023 interview with Time Magazine, she explained SKIMS was born from a “very vulnerable” place. She stated the brand started with her own body and shapewear needs. It was created with the help of entrepreneur Jens Grede.

Kardashian revealed she used to dye her own shapewear with tea bags to match her skin tone. This personal struggle directly inspired the brand’s initial focus. SKIMS launched during the pandemic and quickly expanded. It now offers a comprehensive range of undergarments and loungewear.

The new SKIMS faux hair thong proves that even polarizing products can drive significant consumer engagement, blending high-profile controversy with commercial success.

Dropping this nugget your way

What is a merkin?

A merkin is a pubic wig. They have a long history in film and theater. Their use dates back centuries for various purposes.

How much does the SKIMS faux hair thong cost?

The thong is priced at $32. It is listed as a limited edition item. The product was listed as sold out on the SKIMS website.

What sizes does the faux hair thong come in?

The product is available in sizes from XXS to 4X. This aligns with the brand’s focus on inclusive sizing. It comes in twelve different shade variations.

When did Kim Kardashian start SKIMS?

Kim Kardashian launched SKIMS during the COVID-19 pandemic. She co-founded the brand with Jens Grede. It has since grown into a major shapewear and loungewear company.

Why was there backlash against the product?

Many social media users found the product unnecessary and overpriced. Others were simply confused by its concept. The term “merkin” was widely used in critical posts.