Sky News Launches New Breakfast Show With Ridge and Frost

Sky News debuts a new morning program on Monday. “Mornings With Ridge and Frost” will air from 7 a.m. to 10 a.m. Hosts Sophy Ridge and Wilfred Frost promise an authentic, unscripted format. The show aims to set the day’s news agenda.

The hosts also launch a companion podcast. “Cheat Sheet With Ridge and Frost” provides a 10-minute daily news rundown. According to Sky News, this new approach targets a broader audience.

A Fresh Take on Morning Television

The program will blend serious news with informal conversation. Rehearsals focused on unscripted exchanges between the hosts. This style aims to replicate a chat at a British pub.

Both presenters bring significant experience to the new show. Ridge previously hosted Sky’s Sunday political program. Frost is known for his work on “Sky News Breakfast” and contributions to NBC News.

Targeting a Modern Audience

The show seeks to attract younger and more female viewers. The hosts, both in their early forties, believe their fresh take will resonate. They plan to leverage the unique power of live television.

Big interviews will be a key component of the program. The hosts want to feature guests who shape national life. They aim for the papers to follow their stories, not the other way around.

The new Sky News breakfast show represents a significant investment in morning programming. Its success could influence how news is delivered in the future. The “Mornings With Ridge and Frost” team is confident their authentic approach will connect with viewers.

Thought you’d like to know

When does the new Sky News breakfast show air?

The show airs Monday through Thursday from 7 a.m. to 10 a.m. London time. It is a three-hour live broadcast.

Is there a podcast associated with the show?

Yes. “Cheat Sheet With Ridge and Frost” is a 10-minute daily podcast. It drops at 6 a.m. on all major podcast platforms.

What is the main goal of the new show’s format?

The hosts aim for authentic, unscripted conversation. They want to set the news agenda rather than follow it.

Who are the hosts of the new morning program?

Sophy Ridge and Wilfred Frost are the lead presenters. Both are seasoned journalists with extensive experience at Sky News.

What audience is the show trying to reach?

The program hopes to attract younger viewers and more women. The hosts believe their fresh, informal style will appeal broadly.