Sling TV to Pay $530,000 in Landmark California Privacy Settlement

Sling TV has agreed to a major settlement with the state of California. The Dish-owned streaming service will pay $530,000 to resolve allegations of privacy law violations. The lawsuit accused Sling TV of making it overly difficult for users to protect their personal data.

The settlement also mandates significant changes to how the platform handles user information, particularly for children. This case is part of a broader investigation into streaming services by California authorities. According to Reuters, this is a key enforcement action under the state’s consumer privacy act.

Probe Uncovers Complicated User Opt-Out Process

The legal action centered on Sling TV’s mechanism for opting out of data sales. Officials found the process was confusing and ineffective. Consumers were often directed to adjust cookie settings, which did not fully stop the sharing of their personal information.

The complaint stated that users had to navigate hard-to-find links and fill out a webform to truly opt out. This created an unnecessary barrier for people trying to exercise their privacy rights. The system was not considered simple or straightforward as required by law.

Settlement Mandates Clearer Protections for Children and Adults

The agreement requires Sling TV to implement immediate changes to its platform. It must now provide an easy-to-use, clearly marked method for consumers to stop the sale of their data. This opt-out feature must be accessible within its apps, not just through an external browser.

For younger viewers, the company must now create dedicated kids’ profiles. These profiles will be set by default to minimize data collection. This addresses the allegation that Sling TV failed to provide sufficient privacy safeguards for children.

The company stated it is pleased to have reached a resolution. A Sling TV spokesperson said they have already implemented privacy enhancements. They also noted that while they disagree with certain characterizations, they remain committed to customer privacy rights.

This Sling TV settlement signals a firm stance on digital privacy enforcement. California officials are sending a clear message to the streaming industry. Consumer data rights must be respected with simple, accessible tools.

Thought you’d like to know

What was the main issue with Sling TV’s privacy settings?

The main issue was an overly complicated opt-out process. Users were misdirected to cookie controls that did not fully stop data sales. A full opt-out required navigating difficult steps and filling out a webform.

How much is Sling TV paying in the settlement?

Sling TV has agreed to pay $530,000. This financial penalty resolves the lawsuit filed by the California Department of Justice. The settlement avoids further litigation.

What changes is Sling TV required to make?

The company must create an easy, in-app method for users to opt out of data sales. It must also establish kids’ profiles that limit data collection by default. These changes address the core violations identified in the probe.

Does this settlement affect Sling TV users outside of California?

While the settlement is with California, the mandated privacy enhancements will likely be implemented platform-wide. This means all Sling TV users across the United States should benefit from the new, clearer privacy controls.

Why are streaming services a focus for privacy regulators?

Streaming services collect vast amounts of personal viewing data. This information is highly valuable for targeted advertising. Regulators are ensuring these platforms comply with laws that give consumers control over their data.