Sofia Richie Grainge Debuts SRG Fashion Line with Revolve Partnership

Sofia Richie Grainge has launched her first fashion brand. The new label is called SRG. It debuted on October 16 in partnership with Revolve.

The 55-piece collection marks a major step for the style icon. It focuses on timeless, high-quality womenswear staples. This move solidifies her influence in the fashion world.

SRG Collection Offers Elevated Wardrobe Staples

The initial drop includes 55 ready-to-wear items. The lineup features suiting, silk shirting, and elegant outerwear. Dresses and versatile bottoms complete the offering.

Pieces range in price from $250 to $1,850. The collection is available in sizes XXS to XL. A neutral color palette ensures long-term wearability.

A Vision Years in the Making

Grainge described the brand as a personal vision. She emphasized intentional and timeless design. The partnership with Revolve felt natural for reaching a wider audience.

According to The Hollywood Reporter, the Chief Brand Officer for Revolve Group praised the collaboration. Raissa Gerona called it a new era for the company. She highlighted the refined craftsmanship and modern femininity of the line.

The SRG launch represents a significant brand expansion for Revolve. It leverages Grainge’s substantial social and fashion influence. The collection is positioned as long-term wardrobe investments rather than fast fashion.

The SRG fashion line is now available for purchase. Sofia Richie Grainge’s new brand brings her signature sophisticated style directly to consumers. This launch is a pivotal moment for influencer-led fashion brands.

Info at your fingertips

What is the price range for the SRG collection?

Items in the SRG collection range from $250 to $1,850. This positions the brand in the contemporary luxury market. The pricing reflects the focus on quality materials and construction.

What sizes does the SRG line carry?

The collection is available in sizes XXS to XL. This provides a broad range of fit options. The inclusive sizing aims to cater to a wide customer base.

What is the design philosophy behind SRG?

SRG focuses on intentional, timeless, and personal style. The pieces are designed for longevity and versatility. The neutral palette and classic silhouettes encourage season-after-season wear.

Where can you purchase the SRG collection?

The entire collection is available exclusively on revolve.com. The partnership makes Revolve the exclusive retailer. This provides a global platform for the brand’s launch.

How many pieces are in the first SRG drop?

The first collection includes 55 individual pieces. This covers suiting, dresses, shirting, and outerwear. The range offers a complete wardrobe foundation.