Sony’s AI Aims to Support Game Developers, Not Replace Them

Sony is officially integrating AI into its game creation process. The company confirmed its AI tools are already supporting developers. This initiative aims to streamline production and boost creativity.

According to its 2025 Corporate Report, Sony views AI as a powerful assistant. The technology will handle tedious tasks, freeing developers for more imaginative work. This strategy focuses on safety and ethical use.

AI Already Powers Major PlayStation Studios

Sony’s AI tools are not just theoretical. They have been used in recent blockbuster titles. The company’s internal Enterprise LLM is now widely deployed.

Marvel’s Spider-Man 2 used AI for automatic subtitling. Voice recognition software created simultaneous captions in multiple languages. This saved significant time and resources for the development team.

Sony also tested AI models using Aloy from the Horizon series. Over 50,000 employees across 210 teams now use the Enterprise LLM tool. It assists with chat functions and integrates with daily work software.

AI’s Role in Sustainable Game Development

Sony’s approach highlights a growing industry trend. Game development is becoming increasingly complex and costly. AI offers a way to maintain quality while improving efficiency.

The company is adamant that AI supports human talent. It will not replace developers or artists. This mirrors views from other industry leaders like Masahiro Sakurai.

Sony is also using AI for technical enhancements. The PlayStation 5 Pro’s PSSR upscaler uses AI to improve image quality. This ensures a better visual experience for players without exponentially higher development costs.

Sony is strategically deploying AI to ensure the future of game development remains both innovative and sustainable. This human-centered approach to Sony AI game development could set a new industry standard.

Info at your fingertips

Q1: Which Sony games have used AI so far?

Marvel’s Spider-Man 2 used AI for automated multilingual subtitling. Developers also tested AI models using Aloy from the Horizon series as a subject.

Q2: Is Sony using AI to replace game developers?

No. Sony explicitly states AI is a support tool to accelerate development. The goal is to handle repetitive tasks, allowing human creativity to remain the core focus.

Q3: What is Sony’s Enterprise LLM?

It is an internal AI tool used by Sony employees. It helps with writing, chat functions, and connects to daily work tools. Over 50,000 staff use it across 210 teams.

Q4: How does Sony address AI ethics?

The 2025 Corporate Report emphasizes a focus on legal, privacy, and ethical issues. Sony is implementing AI use guidelines to ensure safe and responsible deployment.

Q5: Will AI help make games faster?

Yes. A key goal is to streamline the development process. Tools like AI upscaling for graphics can significantly reduce production time while enhancing quality.

Trusted Sources

Sony Group Corporation 2025 Corporate Report, Reuters.