You’re sinking into your sofa after a grueling day, remote in hand, craving cinematic immersion that makes reality fade. The screen flickers to life – and suddenly, you’re there. Not just watching, but feeling every sunset glow and whisper-quiet dialogue. That’s the sorcery Sony conjures with its Sony Bravia XR A80L OLED TV. More than pixels and ports, it’s a meticulously engineered window into other worlds – one that understands light like the human eye does. But how much does this visual nirvana cost in South Asia, and does its performance justify the premium? Let’s dissect every pixel and price tag.
Price in Bangladesh & Market Analysis
In Bangladesh, the Sony Bravia XR A80L carries significant premium pricing due to import duties and VAT. Official pricing from Sony Bangladesh and authorized retailers like Transcom Digital and Daraz Mall is as follows (as of July 2024):
- 55-inch model: ৳369,000 ($3,150 approx.)
- 65-inch model: ৳549,000 ($4,690 approx.)
- 77-inch model: ৳1,099,000 ($9,390 approx.)
Unofficial “grey market” imports sold in tech hubs like Dhaka’s Gulshan 1 or New Market offer lower prices – sometimes 15-25% cheaper. For example, the 65-inch variant might sell for ৳465,000 ($3,970) without local warranty. However, we strongly caution buyers: Grey market TVs often lack Sony Bangladesh’s warranty coverage, use incompatible voltage settings (risking damage), and may feature regional firmware locks disabling apps like Netflix. Recent customs crackdowns have also increased confiscation risks. For peace of mind, authorized channels remain advisable despite the steeper cost. Market analysts note Bangladesh’s premium TV segment grew 22% YoY in 2023, driven by demand for OLEDs and larger screens, though high inflation is squeezing mid-range buyers.
Price in India
Sony India’s official pricing is markedly lower than Bangladesh due to local manufacturing and tax structures. Current prices on Amazon India and Sony Centers:
- 55-inch: ₹139,990 ($1,675)
- 65-inch: ₹209,990 ($2,515)
- 77-inch: ₹419,990 ($5,030)
Festive season discounts (October-January) historically slash prices by 12-18%. During 2023’s Diwali sale, the 65-inch model dropped to ₹182,999. Sony India offers complimentary installation and a 3-year warranty – a critical advantage over imports. Major retailers like Croma and Reliance Digital bundle soundbars or streaming subscriptions during promotions.
Price in Global Market
Global pricing reveals stark regional disparities:
- USA: $1,599 (55″), $2,199 (65″) – Best Buy, Costco
- UK: £1,799 (55″), £2,599 (65″) – Currys, John Lewis
- UAE: AED 7,499 (55″), AED 10,999 (65″) – Sharaf DG, Emax
- China: ¥11,999 (55″), ¥16,999 (65″) – JD.com, Tmall
The Sony Bravia XR A80L launched 20-30% higher in 2023 but saw aggressive discounts as LG’s C3 and Samsung’s QD-OLEDs intensified competition. User forums highlight the TV’s value-for-money in the US/UK but note “sticker shock” in Asian markets. In India and Bangladesh, buyers emphasize the longevity of Sony panels versus cheaper alternatives. Top retailers globally include Amazon, B&H Photo (US), and Rtings (for certified refurbs).
Full Specifications & Feature Breakdown
Display & Design
The A80L’s 4K OLED panel (3840×2160) with 120Hz refresh isn’t just vibrant – it’s psychologically calibrated. Sony’s Cognitive Processor XR cross-analyzes elements humans instinctively notice (like faces or firelight), upscaling HD content near-4K. Unlike LG’s WRGB OLEDs, Sony’s heat dissipation layer prevents brightness degradation over time. The near-invisible bezel and center-aligned stand create a floating-screen effect.
Performance & Intelligence
With 3GB RAM and 32GB storage, Google TV runs fluidly even with 8+ apps. Two HDMI 2.1 ports support 4K/120Hz gaming (VRR/ALLM), critical for PS5/Xbox Series X users. The Acoustic Surface Audio+ turns the entire screen into a speaker – dialogue projects from mouths on-screen, not below it. BRAVIA CAM integration ($199 extra) enables gesture controls and auto-adjusts brightness based on your position.
Smart Ecosystem & Connectivity
Google TV aggregates Disney+, Prime, and local apps like Hoichoi (Bangladesh) or Hotstar (India). Hands-free Alexa/Google Assistant responds even when the TV’s off. AirPlay 2 and HomeKit support make it an Apple-friendly hub. Wi-Fi 5 and Bluetooth 4.2 remain limitations versus 2024’s Wi-Fi 6 models.
Durability & Sustainability
The anti-reflective coating combats glare in sunlit rooms. Sony’s 2023 sustainability report notes A80L uses 25% recycled plastics. While not IP-rated, its sealed panel resists humidity better than QLEDs.
Competitor Comparison in the Same Price Range
LG C3 OLED (65″ – $1,899) wins for gamers with four HDMI 2.1 ports and lower input lag. Its webOS is snappy but lacks Sony’s cinematic color science. Blacks appear slightly greyer in brightly lit rooms.
Samsung S90C QD-OLED (65″ – $2,299) delivers brighter HDR highlights – ideal for sports – but suffers from aggressive ABL (auto brightness limiter) during prolonged movie scenes. Tizen OS feels cluttered compared to Google TV’s simplicity.
The Sony Bravia XR A80L dominates for filmmakers and series bingers: Netflix Calibrated Mode and IMAX Enhanced certification ensure director-intended visuals. Its mid-tier gaming specs strike a balance for casual players. Audio quality shames both rivals, eliminating soundbar needs for most.
Why You Should Buy This Device
Buy the A80L if you prioritize:
- Cinematic immersion – Best-in-class motion handling and Dolby Vision
- Future-proofed integration – Seamless with Apple/Sony/Google ecosystems
- Audio-visual harmony – Fewer wires, more acoustic precision
- Longevity – Sony’s OLED panels show minimal burn-in risk after 5,000+ hours
It’s overkill for casual news watchers but transformative for film lovers, sports fans, and hybrid gamers. Students in small dorms might find the 55″ model ideal, while professionals using it as a monitor appreciate the anti-glare coating.
Real User Reviews & Star Ratings
Arif M. (Dhaka) ★★★★☆
“Upgraded from a QLED – the black levels are hypnotic. Paid ৳520,000 grey-market for 65″. No issues yet, but warranty anxiety is real.”
Priya K. (Mumbai) ★★★★★
“Worth every rupee for the sound alone. Google TV understands my Hindi commands perfectly. HDR makes RRR look like a new film.”
Thomas R. (UK) ★★★★☆
“Motion handling crushes LG’s C3, but Wi-Fi drops occasionally. Wish it had next-gen Bluetooth.”
Common Praise: Color accuracy, built-in audio, upscaling
Frequent Gripes: Only 2 HDMI 2.1 ports, premium pricing in Asia
Average Rating: 4.3/5 (Based on 650+ verified reviews)
If you demand OLED perfection without compromise, the Sony Bravia XR A80L remains the reference standard – a masterclass in marrying cutting-edge cognitive tech with soul-stirring visuals that outlive trends. Whether streaming local dramas or gaming at dawn, it doesn’t just display content; it honors it.
❓ FAQ Section
Q1: What’s the Sony Bravia XR A80L price in India for the 55-inch model?
The 55-inch variant officially sells for ₹139,990 in India. During sales, prices may drop to ₹122,000. Authorized dealers include Sony Centers and Amazon India.
Q2: How does the A80L perform for PS5 gaming?
With HDMI 2.1, VRR, and Auto HDR Tone Mapping, it’s exceptional for casual gaming. Competitive gamers may prefer LG’s lower input lag, but the A80L balances visuals and responsiveness beautifully.
Q3: Where to buy Sony Bravia XR A80L in Bangladesh safely?
Purchase from authorized sellers like Transcom Digital or Daraz Mall. Avoid grey markets – despite lower prices, you risk void warranties and voltage incompatibility.
Q4: Is there a better TV than the A80L under ₹200,000?
For movies, no. The LG C3 offers better gaming specs near this price, but Sony’s processing and audio are superior for cinematic content.
Q5: Does the A80L support Bangladeshi/Indian streaming apps?
Yes, Google TV includes Hoichoi, ZEE5, SonyLIV, and Hotstar. Use the Play Store to add regional apps like Bongo BD or Sun NXT.
Q6: How long does the Sony A80L OLED panel last?
Sony rates it for 100,000 hours (30+ years at 8 hrs/day). Real-world tests show negligible burn-in before 10,000 hours with varied content.
Disclaimer: Prices and specifications are subject to change by retailers and manufacturers. Verify with official Sony channels before purchasing. Grey market purchases may void warranties. This article contains affiliate links that support our journalism at no extra cost to you.
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