Sony Pictures Announces Live-Action Labubu Movie as Toy Craze Hits Hollywood

Sony Pictures is developing a movie based on the Labubu collectible toy. The studio confirmed its early plans this week. This move brings the global plush doll phenomenon to the big screen.

According to The Hollywood Reporter, the project is in active development. The studio aims to translate the character’s massive fanbase into a major theatrical release.

From Artist’s Sketch to Global Collectible Sensation

Hong Kong artist Kasing Lung first created Labubu in 2015. The character, known for its fanged smile, is part of a larger group of creatures. Pop Mart, a Chinese toy company, manages its distribution and branding.

The collectibles exploded in popularity this year. Fans often queue for hours for new releases. The blind-box sales model, where buyers don’t know which figure they get, has fueled a massive resale market. Some rare dolls have sold for staggering six-figure sums.

Why Hollywood is Betting on the Toy Aisle

Labubu is the latest toy brand to get a Hollywood adaptation. This strategy has proven highly successful before. The “Barbie” movie’s massive box office success in 2023 demonstrated the power of these brands.

Sony itself is also developing a film based on the View-Master. This shows a clear industry trend of mining toy boxes for new film franchises. The potential for built-in audience recognition is a major draw for studios.

The planned Labubu movie represents a significant bet on the enduring power of toy-based storytelling. This project will test whether a modern collectible craze can achieve the same cinematic success as its iconic predecessors.

Dropping this nugget your way

Is the Labubu movie confirmed?

Yes. Sony Pictures has officially confirmed that the project is in early development. The studio is moving forward with plans for a feature film.

What will the Labubu movie be about?

Specific plot details are being kept under wraps. The story will likely explore the world of the Labubu character and its quirky monster friends.

Will the film be animated or live-action?

The studio has not yet decided on a final format. Both animation and live-action are reportedly being considered for the project.

Why are Labubu toys so popular?

Their unique design and the thrill of the blind-box purchase model drive the craze. Limited editions and celebrity endorsements have also boosted their status as must-have items.

Which celebrities collect Labubu?

High-profile fans include BLACKPINK’s Lisa, Kim Kardashian, and Rihanna. David Beckham has also been seen with the collectible dolls.

Are there other toy movies in development?

Yes. Sony is also working on a film based on the classic View-Master. This continues a long trend of adapting toys for the cinema.