Sony Sports Launches Asia Cup 2025 Campaign with Virender Sehwag

The final ball is bowled, a silence falls, and a nation holds its breath. This singular, unifying moment of cricket is the powerful emotion Sony Sports Network has captured in its latest campaign, launched to herald the arrival of the Asia Cup 2025. The tournament, one of the most anticipated in the cricketing calendar, is confirmed to be held in the United Arab Emirates this September, promising a festival of high-octane T20 action. The Asia Cup 2025 will see defending champions India vie for a record-extending ninth title against the continent’s finest teams.

What is the format and schedule for the Asia Cup 2025?

The 17th edition of the Asia Cup will be a full T20 International spectacle, a crucial preparation step for teams ahead of the next ICC T20 World Cup. The tournament structure is designed to maximize competitive intensity. Eight teams will be divided into two groups of four. The top teams from each group will then advance to a Super Four stage, culminating in a grand final. This format opens the possibility for iconic rivalries, such as an India-Pakistan match, to occur more than once during the event, significantly heightening fan excitement. The entire tournament is scheduled to run from September 9 to September 28, 2025, with matches to be played across world-class venues in Dubai and Abu Dhabi.

A Campaign That Captures a Nation’s Heartbeat

Sony Sports Network, the official broadcaster, has launched a stirring campaign titled “Rag Rag Mein Bharat” to embody the spirit of the tournament. Fronted by cricket legend Virender Sehwag, the campaign film beautifully illustrates how cricket transcends all barriers of age, religion, and geography in India. It depicts a gripping scene in a small-town home where a diverse group of people are united in silent prayer during the final ball of a tense India-Pakistan match. The eruption of joy that follows a match-winning six by Surya, accompanied by dhol beats and the unfurling of the Indian tricolor, powerfully brings to life the network’s tagline: “When it comes to India, 140 crore hearts beat as one.”

Defending Champions and Broadcasting Details

India enters the Asia Cup 2025 as the defending champion and the most successful team in the tournament’s history, having claimed the title a record eight times. The pressure to retain the crown will be immense as other powerhouses like Pakistan, Sri Lanka, and Bangladesh look to challenge their dominance on the neutral grounds of the UAE. For fans across the globe, all the action will be broadcast live on the Sony Sports Network. Additionally, every match will be available for livestreaming on the Sony LIV digital platform, ensuring viewers never miss a moment of the drama.

The Asia Cup 2025 is not just a cricket tournament; it is a month-long celebration of Asian cricketing excellence and national pride, set to unite millions under the banner of sport. Mark your calendars for September and experience every thrilling match live on Sony Sports Network and Sony LIV.

Must Know

Where is the Asia Cup 2025 being held?
The Asia Cup 2025 will be staged in the United Arab Emirates. The specific host cities for the matches are Dubai and Abu Dhabi, which will provide the venues for the entire tournament from September 9 to 28.

What is the format of the 2025 Asia Cup?
The tournament will be played in a T20I format. Eight participating teams will be split into two groups of four. The top teams from these groups progress to a Super Four stage, with the finalists emerging from this round to compete in the championship finale.

How can I watch the Asia Cup 2025 live?
Sony Sports Network holds the official broadcasting rights for the tournament in India. The matches will be telecast live on their network of sports channels. Fans can also livestream every game digitally on the Sony LVI platform.

Who is the defending champion of the Asia Cup?
India is the defending champion of the Asia Cup. The Indian cricket team also holds the record for the most tournament wins, having secured the Asia Cup title eight times in its history.

Who is featured in the Sony Sports Network campaign for the Asia Cup?
The new “Rag Rag Mein Bharat” campaign film is fronted by former Indian cricketing icon and legendary batter, Virender Sehwag. The campaign aims to highlight the unifying power of cricket across India.