Spanx and La Ligne Launch 25th Anniversary Cashmere Collection

Spanx has teamed up with fashion label La Ligne for a special anniversary collection. The collaboration features eight luxurious sweaters. It marks a significant shift for the shapewear brand.

The new line includes cashmere and wool-blend knitwear. This partnership celebrates 25 years of the female-founded company. It signals a move into everyday ready-to-wear clothing.

Collection Features Ultra-Soft Fabrics and Modern Silhouettes

Each piece is crafted for comfort and style. The sweaters use a soft, non-scratchy cashmere blend. They are designed to be worn all day.

The collection includes turtlenecks and striped mariner styles. There is also a cropped cable-knit option. Colors range from classic neutrals to bold stripes.

Tracee Ellis Ross fronts the campaign for the launch. Photography was handled by Olivia Malone. The campaign focuses on confidence and personal style.

Strategic Shift for Shapewear Giant

This move represents a major brand evolution. Spanx is expanding beyond its foundational garments. According to Reuters, the brand aims to become a wardrobe staple.

The sweaters coordinate with Spanx’s new corduroy collection. This allows customers to build complete outfits. The strategy focuses on versatile, comfortable fashion.

Katie Weeks, Vice President of Brand Marketing at Spanx, emphasized the symbolic nature of the partnership. She noted the importance of collaborating with another female-founded brand. Ross was described as a “style visionary” for the campaign.

The Spanx and La Ligne collaboration is available for purchase now. This collection redefines the brand’s future direction. It represents a new chapter in accessible luxury.

Thought you’d like to know-

Where can I buy the Spanx and La Ligne collection?

The full collection is available on Spanx.com. Select styles are also on LaLigneNYC.com. The pieces are available for immediate purchase.

What materials are used in the sweaters?

The sweaters use a premium wool and cashmere blend. This seven-ply fabric is designed for softness. The material is non-scratchy and comfortable against the skin.

How much do the collaboration sweaters cost?

Prices range from $198 to $248 per sweater. This positions them in the contemporary luxury market. The cost reflects the premium materials used.

Does this mean Spanx is moving away from shapewear?

No, shapewear remains core to their business. This expansion adds complementary ready-to-wear items. The brand is building a more complete lifestyle offering.

Why did Spanx choose La Ligne for this collaboration?

Both are prominent female-founded fashion brands. Their aesthetics complement each other well. The partnership made strategic sense for both companies.