Spectrum Launches New App Store to Simplify Streaming for Millions

Charter Communications has launched a new Spectrum App Store. The initiative aims to streamline how its customers access included streaming services. This move is a key part of the company’s strategy to reinvent its pay-TV offering.

The company has spent years reimagining its television product for the streaming era. According to company statements, the included services provide over $125 in monthly value. This new store makes that value easier to access.

A Seamless Entertainment Experience for Customers

The new store is available within the Spectrum mobile app and on its website. It centralizes access to partners like Disney+, Hulu, and ESPN. It also includes Paramount+, Peacock, and HBO Max.

Customers can quickly activate the services included in their TV plans. They can also pay to upgrade to premium tiers of these services. Even Spectrum’s internet-only customers can subscribe through this new storefront.

Creating New Value for Partners and Subscribers

Company leadership sees this as a win for everyone involved. It delivers significant savings and simplicity for subscribers. At the same time, it creates new avenues for programming partners to reach a massive audience.

The announcement was made at a high-profile event in New York. The event featured Charter’s CEO and executives from partner networks like ESPN and AMC. This underscores the strategic importance of the new platform.

The new Spectrum App Store represents a major shift in how cable providers bundle content. It directly addresses consumer demand for value and convenience in a fragmented market. This strategy could redefine the pay-TV experience for millions.

Info at your fingertips

What is the Spectrum App Store?

It is a new digital storefront within Spectrum’s platforms. It lets customers easily manage and access their streaming subscriptions. This includes services already included in their TV plans.

Which streaming services are included?

Partners include Disney+, Hulu, ESPN, Paramount+, and Peacock. The lineup also features Fox One, HBO Max, and AMC+. The company values these included services at over $125 monthly.

Can internet-only customers use the app store?

Yes. Non-video internet customers can also subscribe to streaming services through the store. This opens a new distribution channel for Spectrum’s partners.

What was announced for Apple Vision Pro?

Spectrum will bring live Los Angeles Lakers games to the headset. This is the first live sports content available on the Apple Vision Pro. It offers an immersive, courtside viewing experience.

Why is Charter making this change now?

This continues a strategy shift that began with last year’s Disney dispute. The company is aggressively adapting to the streaming era. It aims to combine value, choice, and convenience for its users.