Starbucks Bearista Cup Returns After Viral Holiday Frenzy and Apology

Starbucks is bringing back its coveted Bearista cup. The limited-edition reusable cup sold out in record time last month. This caused widespread disappointment among fans.The coffee chain has now confirmed the cup’s return. It will be offered as a prize in the annual Starbucks for Life holiday game. According to People magazine, the company had issued a formal apology for the initial shortage.

How to Win the Bearista Cup in Starbucks for Life Game

The Starbucks for Life game runs from December 8 to January 4. Rewards members play an interactive 90-second game. They virtually run through cities like Seattle and Tokyo to collect points.Prizes include free drinks, gift cards, and Bonus Stars. The grand prize is Starbucks for life. Crucially, 17,000 Bearista cups are also up for grabs.The cup features a bear wearing a green Starbucks beanie. It comes with a matching green-and-white reusable straw. Only 600 cups will be available each day during the game period.

Holiday Merchandise and Menu Create Full Seasonal Experience

The Bearista cup was part of a larger merchandise launch. The company shipped more of these cups than almost any other item. Still, demand far exceeded the company’s biggest expectations.Starbucks has since partnered with fashion line Roller Rabbit. This new holiday collection launched on December 2. The company promised more exciting merchandise was coming.The holiday menu is also in full swing. Favorites like the Peppermint Mocha are back. New treats include a Polar Bear Cake Pop.

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The return of the Starbucks Bearista cup aims to turn customer disappointment into holiday cheer. This move highlights the powerful cult following behind Starbucks’ seasonal collectibles.

Info at your fingertips

Q1: What is the Starbucks Bearista cup?

The Bearista cup is a limited-edition reusable cold cup. It features a bear design with a Starbucks-green beanie. It comes with a matching green-and-white straw.

Q2: How can I get a Bearista cup now?

You must be a Starbucks Rewards member and play the Starbucks for Life game. The cups are daily prizes from December 8 to January 4. Only 600 are available each day.

Q3: Why did Starbucks apologize for this cup?

Starbucks apologized in November after the cup sold out instantly. The company said excitement exceeded its biggest expectations. It acknowledged the disappointment caused to many customers.

Q4: What other holiday items has Starbucks released?

Starbucks launched a collaboration with Roller Rabbit for holiday merchandise. The full seasonal drink and food menu is also available. This includes returning favorites and new items like a Polar Bear Cake Pop.

Q5: What is the Starbucks for Life game?

It is the chain’s annual holiday promotion for Rewards members. Players complete a virtual run to collect points for prizes. Top prizes include free drinks for life and the Bearista cup.