Steven McBee Jr. Announces Podcast Rebrand and Business Overhaul During Father’s Prison Term

The McBee family is restructuring its public and private ventures. Steven McBee Jr., star of Bravo’s “The McBee Dynasty: Real American Cowboys,” announced a major rebrand of the family podcast. He also detailed how the family business is being run while patriarch Steve McBee Sr. serves a federal prison sentence.

This transition follows a tumultuous period for the Missouri-based family, which was documented in the show’s second season. The changes aim to secure the family’s future and expand their brand beyond reality television.

Podcast Rebrand Focuses on Content Beyond the Family

On December 9, Steven revealed the “Meet the McBees” podcast is becoming “More Than McBee.” He explained the original name was tied directly to the TV show’s success and the initial fame it brought.

“With ‘Meet the McBees,’ I don’t want to say it was an ego-driven podcast,” Steven stated. He said the rebrand allows for broader conversations beyond episode recaps and personal updates.

“For me, I have so many passions outside those two things,” he added. The new direction will still include show recaps and life updates from the brothers. However, the focus will shift more to the topics discussed rather than just the family itself.

New Leadership Structure Guides Family Enterprises

The podcast shift coincides with a significant operational overhaul. Steven, Jesse, Cole, and Brayden McBee are now managing McBee Farm & Cattle Co. This follows Steve Sr.’s sentencing to 24 months in prison for crop insurance fraud in October.

“By the time my dad gets out, our businesses are going to be in the best shape they’ve ever been in,” Steven asserted. He credited CFO Galyna Saltkovska and their mother, Kristi McBee, as key players in the new structure.

Steven admitted the family was previously over-reliant on their father for major decisions. The current situation has forced the brothers to “lead by committee” and find their individual strengths. Brayden, for instance, has taken greater charge of the family’s car wash operations.

The farm-raised meats and tallow businesses continue under the brothers’ oversight. This collective effort marks a new chapter for the family’s financial stability.

The McBee family’s business evolution continues as they film a third season for Bravo. Their adaptation under pressure shows a determined effort to protect their legacy and livelihood.

A quick knowledge drop for you

What is the new name of the McBee family podcast?

The podcast has been rebranded from “Meet the McBees” to “More Than McBee.” Steven McBee Jr. said this allows for broader content beyond just recapping their TV show.

Why is Steve McBee Sr. in prison?

Steve McBee Sr. is serving a 24-month federal prison sentence. He pleaded guilty to one count of crop insurance fraud, as reported in official court documents.

Who is running the McBee family business now?

Steven, Jesse, Cole, and Brayden McBee are managing operations. They are supported by their mother, Kristi, and the company CFO, forming a new leadership committee.

What businesses does the McBee family own?

Their main ventures include McBee Farm & Cattle Co., car wash operations, and lines of farm-raised meats and tallow products. The family’s primary industry is agriculture.

Where can you watch “The McBee Dynasty”?

The Bravo reality series is available for streaming on Peacock. The platform currently hosts both season 1 and season 2 of the show.