StubHub UK Probe: CMA Investigates Hidden Ticket Fees

The UK’s competition watchdog has launched a formal investigation into StubHub. The probe focuses on whether the ticket reseller reveals all fees to customers upfront. This action is part of a wider crackdown on online pricing practices.

According to the Competition and Markets Authority (CMA), the investigation was announced in November 2025. It is the first major enforcement case under new consumer protection laws. The laws are designed to ensure price transparency for online shoppers.

Understanding the ‘Drip Pricing’ Tactic

The CMA is specifically examining a practice known as ‘drip pricing’. This occurs when additional charges are revealed only during the checkout process. Customers see a base price but face extra fees later.

This can mislead shoppers about the true cost of a ticket. The CMA’s chief executive stated that trust is essential for online commerce. Households need confidence that the price shown is the final price.

The investigation into StubHub and rival Viagogo follows a sector-wide review. The CMA examined hundreds of websites for compliance. The goal is to create a level playing field for all businesses.

New Powers for Consumer Protection

The investigation is being conducted under the Digital Markets, Competition and Consumers Act. This legislation gives the regulator significant new authority. It can now impose fines directly without a court case.

Penalties can reach up to 10% of a company’s global turnover. The CMA can also order businesses to compensate affected customers. This represents a major shift in enforcement capability.

A Viagogo spokesperson confirmed the company will cooperate fully with the inquiry. StubHub has not yet issued a public statement regarding the probe. Other companies in different sectors have also been contacted by the regulator.

What This Means for Ticket Buyers

For consumers, the investigation could lead to a clearer shopping experience. The CMA aims to eliminate hidden fees and pressure-selling tactics. This includes countdown timers that rush decisions.

Consumer advocacy group Which? welcomed the CMA’s action. The director of policy urged the regulator to use its powers decisively if rules are broken. This would protect shoppers from unfair practices.

The outcome will be closely watched by the entire events industry. The CMA plans to provide another update on its progress in March. The results could set a new standard for online ticket sales.

The CMA’s investigation into StubHub highlights a growing demand for pricing honesty in digital markets. This UK probe signals a tougher stance on hidden fees that confuse consumers. The final outcome could redefine transparency for ticket resellers globally.

Info at your fingertips

What is the CMA investigating StubHub for?

The CMA is investigating whether StubHub uses ‘drip pricing’. This means not showing all mandatory fees, like booking charges, upfront. The probe checks if this practice breaks consumer law.

What could happen if StubHub is found guilty?

StubHub could face a significant fine from the CMA. The penalty could be up to 10% of its global turnover. The company might also have to change its pricing display and compensate customers.

When will we know the outcome of the investigation?

The CMA has indicated it will provide a further update in March. The exact timeline for a final decision has not been confirmed. These types of investigations can take several months to complete.

How does ‘drip pricing’ affect consumers?

Drip pricing makes it difficult to compare prices and budget accurately. Shoppers may feel pressured to complete a purchase after investing time. It can lead to unexpected costs at the checkout.

Are other companies being investigated besides StubHub?

Yes, the CMA is investigating several companies, including Viagogo. The review also looked at businesses in retail, travel, and hospitality sectors. Around 100 other firms have been put on notice.