Bad Bunny has officially been named the Super Bowl 2026 halftime performer. The Grammy-winning Latin superstar will take the stage at Levi’s Stadium in Santa Clara, California, on February 8, 2026. The NFL confirmed the news alongside Roc Nation and Apple Music during NBC’s Sunday Night Football broadcast.
This announcement ends months of speculation about who would headline the 60th Super Bowl halftime show. Fans had long debated whether Taylor Swift, Adele, or even Metallica would perform. Now it’s official: Bad Bunny will bring Latin music to one of the world’s most-watched live stages.
Bad Bunny’s Big Super Bowl Moment
Bad Bunny — known for global hits like “Me Porto Bonito,” “Tití Me Preguntó,” and “Dákiti” — will make history as one of the few Latin artists to lead the Super Bowl halftime stage solo. The NFL’s decision signals the growing influence of Latin music worldwide.
According to the official confirmation, the reveal happened during the Green Bay Packers vs. Dallas Cowboys game on NBC’s Sunday Night Football. Roc Nation, Jay-Z’s entertainment company, continues its partnership with the NFL to curate the halftime lineup. Apple Music will again present the show as its primary sponsor.
Bad Bunny’s booking comes after a record-breaking 2025 for the artist, including leading nominations at the Latin Grammy Awards and topping Spotify’s global streaming charts. His dynamic stage presence and worldwide fanbase make him a strategic pick for the NFL to reach a younger, more international audience.
Trusted outlets such as Associated Press and BBC News reported that this marks a major cultural milestone for Latin artists performing on the Super Bowl stage. Only a few acts, including Shakira and Jennifer Lopez in 2020, have showcased Latin pop at this scale before.
What Fans Can Expect
Fans can likely expect a high-energy medley of Bad Bunny’s biggest hits with elaborate visuals and surprise guest appearances. While no guests have been confirmed, previous shows curated by Roc Nation often included unexpected collaborations.
Social media reactions were immediate and explosive. Fans celebrated the announcement on platforms like X (formerly Twitter), with hashtags like #BadBunnySB60 trending globally. Many praised the NFL’s move for embracing diversity in one of the year’s most-watched broadcasts.
Industry experts say this performance could further cement Bad Bunny’s crossover dominance in U.S. pop culture. The show is also expected to bring record streaming numbers for his catalog in the weeks leading up to and following the game.
The countdown to February 8, 2026, has begun. With Bad Bunny headlining the Super Bowl 60 halftime show, fans can expect a performance that blends global star power, cultural pride, and unforgettable entertainment.
FYI (keeping you in the loop)-
Q1: Who is performing at the Super Bowl 2026 halftime show?
Bad Bunny is the confirmed Super Bowl 2026 halftime performer.
Q2: When and where is the Super Bowl 2026 halftime show?
It takes place on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
Q3: Was Taylor Swift rumored for the Super Bowl halftime show?
Yes, many speculated she would perform, but Taylor Swift declined the opportunity.
Q4: Who organizes the Super Bowl halftime show lineup?
Roc Nation, Jay-Z’s company, curates the lineup in partnership with the NFL and Apple Music.
Q5: What makes Bad Bunny’s performance significant?
He’s one of the few Latin artists to headline the Super Bowl, marking a cultural milestone.
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