Super Bowl Halftime Show Headliner Bad Bunny Announced in Sunday Night Football Reveal

The National Football League has named its next superstar performer. Bad Bunny will headline the Super Bowl LX halftime show. The announcement came during the halftime segment of NBC’s Sunday Night Football. The 2026 championship game will be held at Levi’s Stadium in California.

This selection marks a significant moment for Latin music on the world’s biggest stage. According to an official league post, the reveal was highly anticipated by fans and industry watchers alike. The decision follows weeks of speculation about who would land the coveted spot.

Bad Bunny Secures Coveted Super Bowl Halftime Slot

Bad Bunny, born Benito Antonio Martínez Ocasio, is a global music phenomenon. The Puerto Rican artist is frequently called the ‘King of Latin Trap’. His hits like “Safaera” and “Maldita Pobreza” have garnered billions of streams worldwide.

His recent summer residency in Puerto Rico was a massive success. The event attracted major celebrities from sports and film. He has also shown a personal interest in the NFL, famously swapping jerseys with Kansas City Chiefs running back Isiah Pacheco.

NFL Moves Past Other Rumored Headliners

The league’s announcement ends rumors surrounding other potential performers. Reports from outlets like the Associated Press indicated Taylor Swift was previously approached. Those talks allegedly stalled over contractual details and performer demands.

Adele was also reportedly contacted for the 2026 show. The singer had declined a similar offer in the past. The NFL traditionally covers all production costs for the halftime spectacle. However, performers do not receive a direct fee for their appearance.

The selection of Bad Bunny signals a continued push for diverse and contemporary acts. It follows last year’s performance by Kendrick Lamar. The league aims to maintain the show’s status as a major cultural event.

The performance will undoubtedly be a landmark event in both his career and Super Bowl history. Fans can expect a high-energy show celebrating Latin music and culture. This Super Bowl 2026 halftime show is already generating immense global excitement.

Thought you’d like to know-

Who is Bad Bunny?

Bad Bunny is the stage name of Benito Antonio Martínez Ocasio. He is a Grammy-winning rapper and singer from Puerto Rico. He is widely credited with popularizing Latin trap music globally.

Where is Super Bowl 2026 being held?

The 2026 Super Bowl will take place at Levi’s Stadium. This stadium is located in Santa Clara, California. It is the home of the San Francisco 49ers.

Do Super Bowl halftime performers get paid?

Performers do not receive a direct salary from the NFL. The league covers all production and travel expenses. The immense exposure is considered the primary benefit for the artist.

Was Taylor Swift going to perform?

Reports from reputable sources suggested she was in early talks. However, an agreement was not reached. The NFL and her team have not commented publicly on the negotiations.

Why is Bad Bunny a significant choice?

He is the first primarily Spanish-language urban artist to solo headline. His selection reflects the growing global influence of Latin music. It represents a major step in the show’s diversity.