T-Mobile Ends Free Apple TV+ Perk, Introduces New $3 Monthly Fee

T-Mobile is discontinuing its popular free Apple TV+ subscription for customers. The “Apple TV On Us” promotion will officially end on January 1, 2026. The carrier has begun notifying subscribers of this significant change.

This move marks a shift in T-Mobile’s strategy of bundling free streaming services with its premium plans. Many customers have enjoyed the complimentary access since the perk was first introduced in 2021.

New Discounted Plan Replaces Free Access

Starting in the new year, eligible T-Mobile customers will need to pay a fee. Subscribers on higher-tier plans like Go5G Plus and Magenta Plus will receive a discounted rate. They will be charged $3 per month to maintain their Apple TV+ access.

This change follows a price increase for the Apple TV+ service itself. According to reports, Apple raised the monthly subscription cost from $9.99 to $12.99 earlier this year. T-Mobile will now provide a $9.99 monthly credit, leaving customers to pay the remaining $3 balance.

Industry-Wide Pullback on Perks and Freebies

T-Mobile’s decision is part of a broader trend among major carriers. Verizon recently ended its free Apple Arcade access for new and upgrading customers. Many carriers are now unbundling services from their core mobile plans.

This allows companies to simplify their offerings and manage costs more effectively. The era of aggressive service bundling to attract customers appears to be winding down across the telecom sector.

T-Mobile’s shift from a free Apple TV+ subscription to a paid model signals a new phase for carrier promotions. This change will impact millions of subscribers who have grown accustomed to the complimentary streaming service.

Thought you’d like to know

Which T-Mobile plans are affected by this change?

The change impacts customers on premium plans like Go5G Plus, Magenta Plus, Experience More, and Experience Beyond. These are the plans that previously included the free Apple TV+ subscription.

How much will Apple TV+ cost after the change?

Eligible T-Mobile customers will pay $3 per month. This is the difference between Apple’s new $12.99 price and T-Mobile’s $9.99 monthly discount.

When does the free access officially end?

The free Apple TV+ subscription through T-Mobile will end on January 1, 2026. The carrier has already started informing customers about the upcoming change.

Are other carriers making similar changes?

Yes, Verizon recently ended its free Apple Arcade promotion. Many telecom companies are moving away from providing free streaming services as permanent perks.

What happens if I don’t want to pay the new fee?

Your access to Apple TV+ through T-Mobile will be discontinued. You can subscribe directly through Apple or simply allow the service to lapse on January 1.