TAG Heuer Ditches Google, Launches iPhone-First Luxury Smartwatch.TAG Heuer has launched its new Connected Calibre E5 smartwatch. The luxury timepiece now carries official “Made for iPhone” certification. This strategic move marks a complete departure from Google’s Wear OS platform.The company developed its own operating system to better serve its core audience. According to Reuters, this shift addresses connectivity issues many users previously experienced with iPhones.
Engineered for the Apple Ecosystem
The new watches come in 45mm and a new, smaller 40mm case size. They are powered by the Qualcomm Snapdragon 5100+ platform for improved performance. The displays are brighter AMOLED screens with enhanced touch responsiveness.A dedicated team of 60 engineers in Paris created the new TAG Heuer OS. The interface is more refined and navigates faster. This new software works with both the touchscreen and the watch’s mechanical pushers.
A Seamless iPhone Experience
The “Made for iPhone” certification is the watch’s biggest upgrade. It guarantees faster pairing and more reliable connectivity. Notifications, call handling, and health data sync operate seamlessly with iPhones.This focus makes sense for the brand’s customer base. TAG Heuer reports that approximately 70% of its smartwatch users pair with an iPhone. The move ensures these users get a premium, frustration-free experience.The watch includes comprehensive health sensors for heart rate, SpO2, and sleep tracking. It also features advanced GPS for location accuracy. However, it does not support third-party apps, Google Pay, or LTE cellular connectivity.Battery life is significantly improved over prior models. The 45mm version can last up to three days in a low-power mode. A fast charge provides a full day of power in under 40 minutes.
The new TAG Heuer Connected Calibre E5 is available now. This iPhone-optimized luxury smartwatch starts at $1,600. It represents a major strategic pivot for the Swiss watchmaker in the competitive wearable market.
Info at your fingertips
What does “Made for iPhone” mean for this watch?
It means the watch is certified by Apple to work seamlessly with iPhones. This ensures reliable Bluetooth, fast pairing, and consistent software updates. Key features like notifications and call handling are fully optimized.
Does the Calibre E5 still use Google’s Wear OS?
No, TAG Heuer has completely abandoned Wear OS for this model. The watch now runs on a new, proprietary operating system called TAG Heuer OS. This system was developed in-house specifically for their smartwatches.
What are the main health and fitness features?
The watch tracks heart rate, blood oxygen, sleep, and heart rate variability. It includes a built-in compass and dual-band GPS for better accuracy. A new running app also features a gamified pace tracker.
How long does the battery last on a single charge?
The larger 45mm model lasts up to three days in low-power mode. With regular use, you can expect about two full days. The 40mm version offers slightly less, at up to two days of battery life.
Why did TAG Heuer switch from Wear OS?
The company wanted greater control over the user experience, especially for iPhone users. Most of their customers use iPhones, and the previous platform had integration challenges. The new OS allows for a more tailored and reliable product.
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