Netflix has launched a new measurement standard for its advertising business. The company unveiled its “Monthly Active Viewers” or MAV…
Browsing: ad-supported tier
Amazon’s Prime Video has reached 315 million monthly viewers for its ad-supported tier. This milestone was announced by the company…
Netflix has redefined its audience size. The streaming giant now reports 190 million monthly active viewers. This new metric was…
Apple has firmly dismissed speculation about two major strategic shifts for its Apple TV+ service. Senior executive Eddy Cue stated…