TCL’s iFFALCON Launches Affordable Mural TV to Rival Samsung’s Frame

TCL’s sub-brand iFFALCON has launched a new art television. The Mural TV is a QLED 4K smart TV designed to display digital artwork. It is currently on sale for Amazon’s Labor Day event. The sale offers significant savings on this new competitor.

The launch positions iFFALCON directly against established art TVs like the Samsung Frame. This move offers consumers a more budget-friendly option in a growing market. The brand is specifically targeted toward younger, value-conscious shoppers.

Key Features and Labor Day Discounts

The iFFALCON Mural TV boasts a bezel-less frame and a remarkably slim profile. Its mount is designed to sit nearly flush against the wall for a seamless look. While it lacks a matte screen, it includes advanced display technology for a premium viewing experience.

For gamers, the TV offers a 144Hz refresh rate and AMD FreeSync Premium. This ensures smooth, tear-free gameplay. For movie enthusiasts, adaptive Dolby Vision IQ optimizes picture quality based on room lighting and content.

The set is also equipped with Dolby Atmos immersive sound. According to the company, its audio was specially tuned by a team of “golden ear” experts. An extra 5 percent discount code brings the 55-inch model down to $565.24 for a limited time.

Strategic Market Positioning and Consumer Choice

The release of the Mural TV represents a strategic expansion for parent company TCL. By launching the iFFALCON brand, they are directly appealing to Gen Z and millennial buyers. This demographic often seeks high-quality tech at accessible price points.

This provides consumers with more choice in the popular art TV category. Shoppers can now consider a wider range of options from Samsung, Hisense, and now iFFALCON. The ongoing sale makes this new entry an even more compelling consideration for those looking to upgrade their home entertainment and decor.

The new iFFALCON Mural TV deal presents a strong value proposition in the art TV market. Its combination of features and a competitive sale price makes it a notable alternative to more expensive models. This launch significantly broadens the accessible art television landscape for consumers.

Info at your fingertips

What is the iFFALCON Mural TV?

It is a QLED 4K smart TV from TCL’s sub-brand. It is designed to function as a digital art display when not in use, similar to other art TVs on the market.

How much does the Mural TV cost on sale?

During the Amazon Labor Day sale, a 5 percent promo code brings the price down. The 55-inch model is currently available for $565.24, a significant discount from its regular price.

Does the iFFALCON TV have a matte display?

No, unlike some competitors like the Samsung Frame, the iFFALCON Mural TV does not feature a matte, anti-glare screen. It does have a slim, bezel-less design.

Is the iFFALCON Mural TV good for gaming?

Yes, it includes features tailored for gamers. These include a 144Hz refresh rate and AMD FreeSync Premium technology for smooth and responsive gameplay.

What is iFFALCON’s relationship to TCL?

iFFALCON is a sub-brand of the Chinese electronics giant TCL. It was launched to offer more affordable products targeted at a younger demographic of consumers.