Samsung’s Frame Pro TV now faces a serious new rival. TCL has launched its Nxtvision A400 Pro art television in China. The move signals a major shift in the premium lifestyle TV market.

This new model directly challenges Samsung’s popular art-focused TV. It brings higher-end display technology at a potentially competitive price. According to industry analysis, its specifications highlight areas where Samsung may need to improve.

Technical Superiority Defines the New Challenger

The TCL Nxtvision A400 Pro uses a Quantum Dot Mini-LED display. Crucially, it features full-array local dimming for better contrast. This is a key advantage over Samsung’s current approach.

Samsung’s The Frame Pro uses an edge-lit Mini-LED backlight. This design offers fewer local dimming zones. The result can be less precise brightness control and a visible halo effect around bright objects.

TCL’s TV also boasts a 144Hz refresh rate and HDMI 2.1. It supports major HDR formats, including Dolby Vision and HDR10+. For gamers, it includes VRR and AMD FreeSync Premium Pro.

The High Stakes of the Lifestyle TV Market

Both companies are targeting consumers who want a beautiful screen that doubles as wall art. TCL’s model includes a mobile stand with wheels for easy room-to-room movement. It also features an anti-glare coating designed to mimic an oil painting’s texture.

Samsung pioneered this category with its original Frame TV. However, the Pro version’s specs have drawn criticism for not justifying its premium tag. Experts suggest the 2026 model needs significant upgrades to stay competitive.

The competition benefits consumers by pushing innovation. Expect better picture quality, more artwork options, and smarter designs. The focus is now on which brand best blends aesthetics with cutting-edge performance.

The launch of the TCL Nxtvision A400 Pro raises the bar for art televisions. Its full-array Mini-LED display presents a clear challenge to Samsung. The lifestyle TV war just entered a new, more technical phase.

A quick knowledge drop for you

What is the main advantage of TCL’s display?

The TCL Nxtvision A400 Pro uses a full-array Mini-LED backlight system. This provides more local dimming zones for superior contrast and black levels compared to edge-lit designs. It helps eliminate the halo effect around bright objects.

How does this TV function as art?

When not in use, the TV displays a curated library of classic and dynamic artworks. Its anti-glare nanocrystal coating gives the screen a matte, painting-like finish. The slim design and optional beige frame enhance its decorative look on a wall.

What gaming features does it have?

It supports a 144Hz variable refresh rate, HDMI 2.1, AMD FreeSync Premium Pro, and ALLM. These features provide a smooth, low-latency experience for console and PC gaming, making it a versatile entertainment center.

Is it available worldwide yet?

The TCL Nxtvision A400 Pro launched initially in China. Global release plans for North American and European markets have not been formally announced. Availability will depend on regional market strategies in the coming months.

What sizes does it come in?

The TV is offered in 55-inch, 65-inch, 75-inch, 85-inch, and a massive 98-inch screen size. This range provides options for various room sizes and viewing distances, competing directly with Samsung’s size offerings.

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