Technics Audio Products Expand Beyond DJ Turntables to Home and Portable Listening

Technics, the legendary audio brand, is pushing beyond its DJ roots. The company is now targeting everyday listeners with a new range of products. This includes high-fidelity earbuds, Bluetooth turntables, and all-in-one music systems.

The expansion aims to bring studio-quality sound to a broader consumer market. According to Rolling Stone, the brand’s iconic reputation for turntables is being leveraged for this new chapter. This move responds to growing consumer demand for premium home audio and portable gear.

From Club Standard to Living Room Essential

Technics famously invented the direct-drive turntable. The SL-1200 model became a staple in clubs worldwide. Its durability and precision made it a favorite among professional DJs for decades.

Now, models like the SL-40CBT bring that legacy home. This turntable includes modern Bluetooth connectivity. It also maintains classic phono outputs for purists who want a fully analog experience.

A Full Ecosystem of High-Fidelity Sound

The product lineup now includes the EAH-AZ100 earbuds. These offer strong active noise cancellation and a customizable sound profile. Their compact design makes them ideal for travel and commuting.

For home use, the SC-C65 music system provides an all-in-one solution. It features a CD player, radio tuner, and support for major streaming services. This system is designed for listeners who want high quality sound without complex setups.

Technics audio products are now positioned for a new generation of music lovers. The brand’s expansion makes its renowned sound quality accessible beyond the DJ booth. This strategic shift could redefine premium consumer audio.

Info at your fingertips

What is Technics best known for?

Technics is best known for inventing the direct-drive turntable. The SL-1200 model is a cultural icon in DJ and music production. It revolutionized scratching and beatmatching.

Do Technics turntables work with modern speakers?

Yes, newer models like the SL-40CBT have Bluetooth for wireless speaker connection. They also include standard line outputs for wired setups. This offers flexibility for any audio system.

Are Technics earbuds good for noise cancellation?

The EAH-AZ100 earbuds feature effective active noise cancellation. This makes them suitable for noisy environments like planes and trains. They compete with other high-end models on the market.

What features does the Technics SC-C65 music system have?

The SC-C65 is a comprehensive home audio solution. It includes a CD player, radio, and support for streaming via AirPlay and Chromecast. Its built-in speakers deliver powerful, clear sound.

Why is Technics expanding its product range?

The expansion meets growing demand for high-quality home and portable audio. It leverages the brand’s strong reputation for sound engineering. This strategy aims to attract a new, broader audience.