The Dallas Cowboys host the Kansas City Chiefs this Thanksgiving. The marquee NFL matchup will kick off at 4:30 PM ET from AT&T Stadium. This high-stakes game features two of the league’s most popular teams and global superstars. Early projections indicate it could become one of the most-watched regular season games in years.

Analysts point to the perfect storm of a holiday audience, a Super Bowl rematch narrative, and compelling team storylines. According to The Athletic, the massive built-in audience for the Cowboys’ traditional Thanksgiving game, combined with the Chiefs’ drawing power, creates unprecedented ratings potential.
Schottenheimer Vows Heavy Workload for CeeDee Lamb
Dallas offensive coordinator Brian Schottenheimer made his plans clear this week. He stated the offense will run heavily through star wide receiver CeeDee Lamb. “There will be plenty of balls going to 88 Thursday afternoon,” Schottenheimer told reporters.
This comes after Lamb had an uncharacteristically difficult game last week. He dropped several passes, including a potential game-winning touchdown in the final minutes. The coordinator’s comments signal a strong belief in Lamb’s ability to bounce back immediately.
Historic Ratings Potential on the Line
The viewership ceiling for this game is exceptionally high. Thanksgiving Day games traditionally deliver enormous television audiences. Adding the Chiefs and their superstar quarterback Patrick Mahomes amplifies that reach significantly.
Industry experts note the combination rarely fails. A compelling game between national brands on a holiday consistently breaks records. Fans tuning in for the spectacle can expect a fiercely competitive atmosphere with major playoff implications.
This Thanksgiving football clash is poised to dominate the national sports conversation and shatter viewership expectations. The game represents a perfect ratings storm that the NFL eagerly anticipates each season.
Dropping this nugget your way-
What time is the Cowboys vs. Chiefs Thanksgiving game?
The game is scheduled for 4:30 PM Eastern Time on Thursday, November 28th. It will be broadcast nationally on Fox from AT&T Stadium in Arlington, Texas.
Why is this Thanksgiving game expected to get huge ratings?
The Cowboys always draw a giant holiday audience. Combining them with the popular Chiefs and Patrick Mahomes creates a massive national appeal that transcends typical NFL viewership.
What was CeeDee Lamb’s recent performance issue?
Lamb struggled with dropped passes in his previous game. This included a critical drop in the final minutes, making his response this week a major storyline for the Cowboys’ offense.
How do Thanksgiving NFL games usually rate?
They are consistently among the highest-rated television broadcasts of the entire year. The holiday captive audience reliably delivers viewership numbers that often surpass primetime games.
What are the playoff implications of this game?
Both teams are fighting for top seeding in their respective conferences. A win here provides a crucial tiebreaker and momentum heading into the final stretch of the regular season.
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