‘The Devil Wears Prada 2’ Smashes Trailer Records with 181 Million Views in 24 Hours

The sequel to the iconic fashion film has shattered online records. ‘The Devil Wears Prada 2’ trailer became the most-viewed movie preview of 2025. It racked up a stunning 181.5 million views in its first day.

Forbes confirmed the record-breaking number. The massive buzz marks the biggest comedy trailer debut in over 15 years, according to WaveMetrix. It signals huge anticipation for the long-awaited follow-up.

Anne Hathaway’s Social Media Power Fuels Viral Success

Star power was a major driver of the trailer’s success. Anne Hathaway’s personal social media accounts played a crucial role. Data suggests about one-third of all views came directly from her Instagram, TikTok, and Facebook posts.

Releasing the trailer on her 43rd birthday added to the fan excitement. This strategic move created a perfect storm of personal celebration and professional promotion. The online reaction highlights the enduring appeal of the original film’s cast.

The record underscores a broader trend in film marketing. Digital platforms are now the primary battleground for audience attention. A viral trailer can significantly shape a movie’s early buzz and box office prospects.

Franchise Films Dominate as Streaming Trailers Gain Ground

The top trailers of 2025 are overwhelmingly sequels or remakes. The list includes ‘Moana 2’ with 161.2 million views and the ‘Lilo & Stitch’ remake at 149.4 million. ‘The Fantastic Four: First Steps’ and ‘Toy Story 5’ also placed in the top five.

Only one original film, the Michael Jackson biopic ‘Michael,’ cracked the top ten. This trend confirms the industry’s heavy reliance on established intellectual property. Studios are betting big on familiar titles to guarantee audience interest.

Streaming services are also seeing massive trailer numbers. Netflix‘s ‘Stranger Things: Season 5’ trailer leads all platforms with 490 million lifetime views. TikTok has emerged as a vital promotion tool, especially for family-friendly titles like ‘Zootopia 2.’

The record-shattering debut of ‘The Devil Wears Prada 2’ proves the lasting power of beloved franchises and star-driven marketing. This early success sets a high bar for the film’s eventual box office performance and cultural impact.

Info at your fingertips

Q1: What is the plot of ‘The Devil Wears Prada 2’?

Official plot details are still under wraps. Industry reports suggest the story may follow Emily Charlton, played by Emily Blunt, as she navigates the modern media landscape. It is expected to explore how the fashion and publishing worlds have evolved since 2006.

Q2: Is the original cast returning for the sequel?

Yes, Meryl Streep, Anne Hathaway, and Emily Blunt are confirmed to reprise their iconic roles. Their return is a key reason for the tremendous fan excitement and the record-breaking trailer response.

Q3: When will ‘The Devil Wears Prada 2’ be released?

A specific release date has not yet been officially announced. The record-breaking trailer is considered the first major marketing push, with the film likely slated for a 2025 or 2026 theatrical release.

Q4: Why did the trailer get so many views so quickly?

The combination of a beloved franchise, the full original cast returning, and a clever social media push by Anne Hathaway created a viral event. Releasing it on her birthday further amplified organic sharing and news coverage.

Q5: What does this mean for the future of movie trailers?

This record confirms that trailers are major cultural events themselves. It highlights the necessity of star involvement on social media and the overwhelming commercial power of legacy sequels in today’s film market.

Q6: Who directed the record-breaking trailer?

The trailer was cut by the studio’s marketing department. David Frankel, who directed the original 2006 film, is returning to direct the full sequel, ensuring stylistic continuity.

Trusted Sources: Forbes, WaveMetrix, industry trade reports.