The NFL’s $23 Billion Global Gameplan: Chiefs in Brazil Just the Beginning

Patrick Mahomes and the Kansas City Chiefs opened the NFL season in São Paulo, Brazil, on September 5, 2025. The game against the Los Angeles Chargers marked a major step in the league’s $23 billion push to expand worldwide. With seven international games this year, the NFL is aiming to make American football a truly global sport.

The league reported record revenue in 2024 and now plans to reach new fans across South America, Europe, and beyond. NFL leaders say the global expansion is part of a long-term strategy to grow beyond U.S. borders.

NFL Expansion Reaches Brazil, Europe and Beyond

The Chiefs’ game in Brazil is only one part of the NFL’s growing calendar. This season includes seven international contests in Brazil, Ireland, Germany, Spain, and the UK. A future game has already been announced for Melbourne, Australia, in 2026.

According to NFL executive Peter O’Reilly, Brazil has more than 36 million fans. That makes it the third-largest market outside the U.S. and Mexico. The league wants to tap into this massive base while creating new followers in Europe and Asia.

Commissioner Roger Goodell confirmed that the NFL is focused on becoming a global sport. He even suggested that one day a Super Bowl could be held outside the United States. Reuters and Associated Press reports show that owners see these games as a way to boost both revenue and fan engagement.

Talks of an 18th Game Spark Debate

The NFL has discussed adding an 18th regular-season game. This would mean every team plays at least one game abroad. But the idea faces resistance from the NFL Players Association.

Former union leaders have said players do not want a longer season. Still, the league points to fan demand for more real games instead of preseason matchups. The current labor deal runs through 2030, so negotiations will be needed before any schedule change.

While talks continue, the NFL is building momentum by staging more games in major cities worldwide. For fans, it means easier access to live action in their own countries. For the league, it’s a pathway to becoming the first truly global U.S. sport.

The NFL’s $23 billion global gameplan is clear. Brazil is only the beginning. From London to Melbourne, the league is betting big on the world stage.

FYI (keeping you in the loop)-

Q1: What is the NFL’s $23 billion global plan?

The plan is to expand the NFL’s reach by staging regular-season games across the world. The league wants to build new fan bases and increase revenue.

Q2: Why did the Chiefs play in Brazil?

Brazil has more than 36 million NFL fans. The Chiefs vs. Chargers game was held to connect with this large market and open the season globally.

Q3: How many international NFL games are in 2025?

There are seven games in total. Cities include São Paulo, Dublin, London, Berlin, and Madrid.

Q4: Will the NFL add an 18th game?

The idea is being discussed but not confirmed. The players’ union has pushed back against a longer season.

Q5: Could the Super Bowl be held overseas?

Yes, Commissioner Roger Goodell has hinted at the idea. No official plans have been made yet.