George Costanza Returns: Jason Alexander Fronts Kith’s New York Yankees Collection

Actor Jason Alexander is modeling for a new streetwear collaboration. The campaign is for a collection by Kith and the New York Yankees. It launched this week with a full photoshoot.

Alexander, 66, is best known for playing George Costanza on ‘Seinfeld’. The character famously worked for the Yankees in the 1990s sitcom. This makes the partnership a fitting nod to television history.

Campaign Receives Overwhelmingly Positive Response

The campaign features Alexander in various jackets and caps. The apparel showcases artwork from different Yankees World Series championships. According to the official press release, the collection includes classic silhouettes like the Coaches Jacket and the Nelson Crewneck.

Reaction on social media has been highly enthusiastic. On Kith’s official Instagram post, fans praised the choice of Alexander. One user commented, “These go INSANELY hard,” while another simply called the campaign “fire.”

The collection is available through Kith’s website and physical stores. It marks a unique fusion of high fashion, sports history, and pop culture nostalgia.

A Perfect Blend of Sports and Sitcom Legacy

The collaboration smartly leverages Alexander’s iconic role. George Costanza was a devoted, if often unlucky, Yankees employee. This connection adds a layer of authenticity and humor to the high-end fashion line.

Alexander has maintained an active career in film, television, and theater since ‘Seinfeld’ ended. His recent work includes the 2025 movie ‘The Electric State’. This modeling gig, however, is a welcome return to a beloved part of his legacy.

The campaign successfully blends the Yankees’ storied past with contemporary streetwear. It proves that a well-timed nostalgic reference can resonate powerfully with consumers.

The Kith and New York Yankees collection is a significant release in the streetwear world. It successfully merges sports legacy with pop culture. The choice of Jason Alexander has made this collaboration an instant talking point.

Dropping this nugget your way

When does the Kith New York Yankees collection release?

The collection became available on a recent Friday at 11 AM EST. It is sold through Kith shops, the Kith website, and the Kith mobile app.

What items are included in the collection?

The lineup features jackets, crewnecks, and baseball caps. Specific items include the Pinehurst Sherpa Jacket and the Coaches Jacket, all featuring genuine MLB artwork.

Why is Jason Alexander modeling for this campaign?

Alexander played George Costanza on ‘Seinfeld’. His character worked for the New York Yankees, making this a clever and nostalgic marketing connection.

How have people reacted to the campaign?

The response on platforms like Instagram has been overwhelmingly positive. Fans have praised the creative direction and Alexander’s involvement in the shoot.

Is this an official MLB licensed product?

Yes. The press release confirms the collection uses genuine MLB artwork. It celebrates specific World Series championships in Yankees history.