Searchlight Pictures’ new film, “The Roses,” has inspired a series of exclusive retail partnerships. The dark comedy premiered in theaters on August 29, 2025. It stars Benedict Cumberbatch and Olivia Colman.
These collaborations bring the movie’s themes into the real world. Brands in fashion, food, and lifestyle have released limited-edition products.
From Screen to Kitchen: Exclusive Product Lines Launch
Hedley & Bennett created a special apron for the film. The design is based on the aprons worn in Olivia Colman’s character’s restaurant. It features blue denim and custom embroidery.
Each apron purchase includes a set of crab crackers. This ties directly to the fictional seafood eatery in the movie. The item is marketed for both daily use and Halloween costumes.
Luxury candle brand Voluspa also launched a collaboration. They released a special edition of their Rose Otto Classic Candle. It comes in an exclusive decorative gift box themed for the film.
Coastal Pop-Ups and Additional Collaborations
The retail strategy extended beyond products to real-world experiences. Searchlight Pictures hosted pop-up events in key locations. These included the Brentwood Country Mart in Los Angeles and The Boarding House in Nantucket.
Director Jay Roach attended the Los Angeles event. His appearance helped generate significant local press and fan engagement. According to Getty Images, the event was well-attended by media.
Other collaborations include a custom tote bag from Lands’ End. The Spice Lab created a special “Got Crabs” seasoning set. A West Hollywood florist, Empty Vase, designed a bespoke bouquet.
The film’s merchandise strategy effectively blends high-end retail with cinematic storytelling. This approach for The Roses merchandise creates a lasting brand experience beyond the theater.
Info at your fingertips
What is The Roses movie about?
It is a dark marital comedy directed by Jay Roach. The film is a reimagining of the 1989 movie and 1981 novel “The War of the Roses.”
Who stars in The Roses film?
Benedict Cumberbatch and Olivia Colman play the lead roles. The supporting cast includes Andy Samberg, Kate McKinnon, and Allison Janney.
Where can I buy The Roses merchandise?
The limited-edition products are available from the collaborating brands‘ websites. This includes Hedley & Bennett, Voluspa, and Lands’ End.
Are The Roses collaborations limited edition?
Yes, all the branded products are released as limited-edition items. They are available for a short time to coincide with the film’s release.
Did The Roses host any promotional events?
Yes, the film studio hosted pop-up events in Los Angeles, Nantucket, and the Hamptons. These events showcased the collaborative products.
Trusted Sources: The Hollywood Reporter, Getty Images, Searchlight Pictures.
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