TikTok Adds Toggle to Limit AI Content in For You Feed

TikTok announced a major update for user control over AI content. The platform will soon let users limit AI-generated videos in their For You feed. This change addresses growing user concerns about synthetic media.

The new feature will appear as a slider in the app’s content preferences. It represents one of the first large-scale efforts to give users direct control over AI content visibility. According to Reuters, this move aims to increase transparency and user trust.

How the New AI Content Slider Will Work

The control will be located in the “Manage Topics” section of the app. Users will find a new “AI” topic category alongside existing ones like Dance and Sports. A slider will allow them to dial the amount of AI content up or down.

This system does not allow for a complete opt-out. TikTok confirmed users cannot entirely turn off AI-generated content. The company stated this balanced approach supports creator expression while respecting viewer preferences.

Broader Push for Transparency with Invisible Watermarking

Alongside user controls, TikTok is testing a new labeling technology. This system uses invisible watermarking to identify AI-generated content. The watermark persists even if the video is downloaded and shared elsewhere.

This technology will apply to content made with TikTok’s own AI tools. It will also work with videos uploaded with C2PA Content Credentials. This dual approach aims to make AI content labels more reliable and harder to remove.

The combination of user controls and robust labeling signals a significant industry shift. It places TikTok at the forefront of addressing digital authenticity concerns. These changes are expected to roll out to all users globally in the coming weeks.

This new feature gives users unprecedented control over their content experience. The AI content slider directly responds to calls for more personalized feeds. TikTok’s initiative could set a new standard for social media platforms worldwide.

Thought you’d like to know

When will the AI content control be available?

It will launch “in the coming weeks.” TikTok has not provided a specific global release date. The feature will appear as an update to the app.

Can I completely turn off AI-generated content on TikTok?

No, the slider does not allow for a complete opt-out. Users can only reduce the amount of AI content shown. TikTok says this balances user choice with creator freedom.

What is invisible watermarking for AI content?

It is a technology that embeds a hidden label in AI-generated videos. This label identifies the content as synthetic. It remains even if the video is shared on other platforms.

Which AI tools on TikTok will use the new watermark?

The watermark will apply to content from TikTok’s built-in tools like AI Editor Pro. It will also work with videos that have C2PA Content Credentials attached upon upload.

Why is TikTok introducing these changes now?

The platform is responding to increasing user and regulatory scrutiny of AI content. These features aim to improve transparency and trust. They help users understand what they are watching.