TikTok Launches “Nearby Feed” to Drive Local Discovery in Europe

TikTok has officially rolled out a new “Nearby Feed” feature. The launch targets users in the United Kingdom, France, Italy, and Germany. The tool is designed to surface hyper-local content based on a user’s location.This move aims to transform how users find restaurants, events, and services close to them. It represents a significant push by the platform to connect digital content with real-world activity. According to Reuters, this expansion is part of TikTok’s broader strategy to increase user engagement and compete in local markets.

How the TikTok Nearby Feed Works for Users and Businesses

The feed displays public posts from a user’s immediate city or region. Content is filtered by topics like food, travel, and local events. The algorithm considers location, content subject, and posting time.Users must be 18 or older to access the feature. Sharing location data is completely optional. For those who enable it, GPS is used only while the app is open to refine recommendations.On iOS devices, a visible indicator shows when location is being accessed. The company states it handles this data in compliance with all local laws. Posts from private accounts or users under 18 will not appear in the feed.

Boosting Local Economies Through Targeted Discovery

TikTok emphasizes the economic potential of this feature. The Nearby Feed increases visibility for small businesses and local creators. It is designed to drive physical foot traffic to venues highlighted in videos.The platform cites compelling data to back its strategy. In the U.K., 46% of users have visited a local business they discovered on TikTok. This real-world impact is a key metric for the feature’s success.For travelers, the feed offers a research tool. Users can manually change their displayed location to scout destinations. This could help plan trips or explore new areas virtually.

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The introduction of the TikTok Nearby Feed marks a strategic shift towards geo-targeted content. It leverages the app’s powerful algorithm to serve contextually relevant local discoveries. This feature could fundamentally change how millions explore their surroundings.

Info at your fingertips

Q1: Is the TikTok Nearby Feed available in the United States?

No, it is not currently available. The initial rollout is limited to four European countries: the U.K., France, Italy, and Germany. TikTok has not announced a timeline for a U.S. launch.

Q2: How do I find and use the Nearby Feed on TikTok?

You can access it directly from the main home screen. The tab will be named after your current city or region, not “Nearby.” You must be 18 years old and have location services enabled for the app.

Q3: Does TikTok track my location all the time with this feature?

No, tracking is optional and limited. If you enable it, TikTok uses your device’s GPS only when the app is actively in use. You can turn location sharing off at any time in your settings.

Q4: What are the main benefits for local businesses?

The feed provides massive visibility to a highly engaged local audience. It can drive real customers to physical locations, helping small businesses compete in their immediate community.

Q5: Can I control what content of mine appears in the Nearby Feed?

Yes. Content from private accounts, or posts set to “Friends” or “Only You” privacy, will not be shown. Only your public videos are eligible for inclusion in the local discovery feed.