TikTok Launches Shared Collections for Group Saving, Teases Shared Feeds Feature

TikTok has introduced a major new social feature called Shared Collections. The tool lets users save and organize videos with friends. The global rollout began this week for users aged 16 and over.

According to a company blog post, this expands on the individual Collections feature launched earlier this year. It is designed to make collaborative planning and inspiration easier directly on the platform.

How Shared Collections and the Upcoming Feeds Work

Shared Collections function as collaborative folders. Friends can save videos for group projects like holiday planning or home decor. You can only create a collection with mutual followers.

Collections can be kept private or made public. This gives users control over their shared content. The feature is now live worldwide.

TikTok also previewed a feature called Shared Feeds. It is set to launch in the coming months. This will let two users generate a custom video feed based on shared interests.

The feed will surface content like sports highlights or comedy skits. It analyzes what both users like and watch. Each shared feed will show about 15 videos per day.

Broadening TikTok’s Role in Social Connection

This move signals TikTok’s push beyond solo scrolling. The platform is investing in features that foster shared experiences. TechCrunch reported on these developments, noting the competitive landscape.

The new tools could change how users interact on the app. Shared Collections turn inspiration into a group activity. Shared Feeds make discovery a social event.

These features directly compete with similar offerings on Instagram. They aim to keep users engaged within TikTok’s ecosystem. The strategy focuses on deepening community ties.

The launch of TikTok Shared Collections marks a shift toward collaborative content curation. These social features aim to transform passive viewing into active, shared discovery. The platform is betting on connection to drive its next phase of growth.

Thought you’d like to know-

Q1: What are TikTok Shared Collections?

Shared Collections are collaborative folders. Users can save and organize videos with friends. It’s for things like trip planning or sharing recipes.

Q2: Who can I create a Shared Collection with?

You can only create one with a mutual follower. Both people must follow each other on the app. This is a privacy and safety measure.

Q3: What is a TikTok Shared Feed?

It’s a custom video feed for two people. The feed is based on both users’ interests and watch history. It launches in the coming months.

Q4: Are these new features available to everyone?

Shared Collections are available globally to users 16 and older. Shared Feeds are not yet live. They will roll out in the next few months.

Q5: How is this different from Instagram’s features?

It is similar to Instagram’s Blend feature for Reels. TikTok’s implementation is integrated into its direct messages. The company is focusing on shared, interest-based discovery.