TikTok Integrates Movie Ticket Purchases with Fandango.Fandango and TikTok have launched a new partnership. This integration allows users to buy movie tickets directly within the TikTok app. The feature is available starting today.This is TikTok’s first movie ticketing integration. It uses the new TikTok Spotlight platform. Fandango is the exclusive launch partner for this service.
How The New Movie Ticket Feature Works
The service begins with the film Tron: Ares. This Disney movie opens in theaters on October 10th. Users will see a ‘Get Tickets’ button on movie hubs.Clicking the button opens Fandango’s ticketing flow. Users can then select their seats and complete the purchase. The entire process happens without leaving TikTok.According to Fandango, TikTok is a major discovery platform. Nearly half of U.S. users find new movies there. Over a third are inspired to take action after seeing content.
Strategic Move for Film Marketing and Fan Engagement
This partnership meets audiences where they are. Fandango’s senior vice president, Claire Ripsteen, emphasized this goal. The move turns excitement into immediate ticket sales.TikTok’s global head of distribution partnerships also commented. Isaac Bess said it connects discovery with real-world action. The deal enhances fan engagement significantly.Recent data supports the choice of Tron: Ares. A Fandango survey of over 2,000 people voted it the number one most anticipated fall movie. This makes it a strong title for the launch.
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This new feature simplifies the path to purchase for millions of users. The TikTok Fandango partnership could significantly influence moviegoing habits. It directly links social media buzz to box office sales.
Thought you’d like to know
Which movie is first available for tickets on TikTok?
Disney’s *Tron: Ares* is the first film available. Tickets can be bought for its October 10th release. More titles will be added soon.
Do I need a Fandango account to buy tickets?
You will use Fandango’s ticketing flow to complete the purchase. The process is handled seamlessly within the TikTok app interface.
Why is TikTok adding this feature now?
TikTok has a massive community for film discovery. Data shows 50% of US users find new movies on the platform. This integration capitalizes on that trend.
Will this be available for all movies?
The feature is launching with select theatrical titles. It begins with *Tron: Ares*. The program is expected to expand to more films.
Is this partnership exclusive to Fandango?
Yes. Fandango is the sole launch partner for this initiative. It is TikTok’s first movie ticketing integration using TikTok Spotlight.
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