TIRTIR Launches Los Angeles Pop-Up with BTS Star V as First Global Ambassador

Korean beauty brand TIRTIR has officially opened its doors in Los Angeles. The brand celebrated with a star-studded “Radiant Pop-Up” event on Melrose Avenue. BTS member V attended as the brand’s first-ever global ambassador. The event marks TIRTIR’s major push into the U.S. market.

The pop-up introduces the brand’s new logo and campaign. It also showcases its popular cushion foundations to a new audience. According to Rolling Stone, the launch represents a key milestone for the company’s global expansion.

TIRTIR’s Los Angeles Pop-Up Event Draws Major Crowds

The private preview event occurred on a rainy Friday night. Despite the weather, dedicated fans lined up outside. They hoped to see the K-pop superstar V in person.

V arrived dressed in a relaxed camel-colored suit. He was joined by celebrities like Madelaine Petsch and Charles Melton. The immersive experience featured a color-matching station and a specialty cocktail bar.

Guests enjoyed bespoke lip and skincare zones. A matcha café provided a classic LA touch. The space was transformed with red carpet accents and velvet drapes.

V Fronts New “Your Shade, Our Standard” Campaign

TIRTIR’s new campaign is titled “Your Shade, Our Standard.” V is the central figure bringing this message to life. The campaign emphasizes inclusivity and a personalized beauty experience.

The brand’s star product is the Mask Fit Red Cushion Foundation. It is notable for its extensive 40-shade range. This foundation is known for its long-lasting, weightless feel.

Cushion foundations are a staple in Korean beauty routines. V and his BTS bandmates have used them for years during stage preparations. The product is designed for full coverage that can last up to 72 hours.

The collaboration between TIRTIR and V signals a powerful move into Western markets. This Los Angeles pop-up provides a physical gateway for American consumers to experience K-beauty firsthand. The brand’s focus on inclusivity and high-performance products sets a new standard for the industry.

Info at your fingertips

What is the TIRTIR Mask Fit Red Cushion?

The Mask Fit Red Cushion is TIRTIR’s signature foundation. It is a cushion compact known for its full, long-lasting coverage. The product comes in an impressive range of 40 different shades.

Where is the TIRTIR Los Angeles pop-up located?

The pop-up is located at 8175 Melrose Avenue in Los Angeles. It will be open to the public through November 23rd. Operating hours are 10 a.m. to 6 p.m. on weekdays.

Can I buy TIRTIR products online?

Yes, TIRTIR products are available for purchase online. The brand’s cushion foundation and other items can be found on Amazon. This provides access for customers outside of Los Angeles.

Why is V a significant ambassador for TIRTIR?

V is a global fashion and beauty icon with immense influence. His role helps introduce the K-beauty brand to a massive international audience. His involvement brings authenticity and star power to the campaign.

What makes cushion foundation unique?

Cushion foundation allows for quick and easy application. It is highly portable, making it perfect for touch-ups. The formula is often hydrating and provides a natural, dewy finish.