Today Show Halloween Costumes 2025: Savannah Guthrie and Jenna Bush Hager Channel Miranda Priestly and Anna Wintour

The Today Show hosts celebrated Halloween 2025 in unforgettable fashion, dressing as some of America’s most iconic figures for their annual themed broadcast. Savannah Guthrie and Jenna Bush Hager stole the show, appearing as Miranda Priestly and Anna Wintour and performing a stylish “Vogue” dance on the Plaza at Rockefeller Center.

The event took place on Friday, Oct. 31, continuing the morning show’s long-standing tradition of elaborate group costumes. This year’s theme, “Today Road Trip,” featured each host representing a U.S. state with a famous personality tied to it.

Star-Studded Looks Dominate the Today Show Plaza

From coast to coast, the Today team brought the United States to life. Dylan Dreyer kicked off the fun as Frankie Valli, representing New Jersey, followed by Carson Daly jogging onto the set as Philadelphia’s own Rocky Balboa. Al Roker joined him as Mr. T’s Clubber Lang, making for a fun Rocky tribute moment.

Laura Jarrett showcased California by channeling Lisa Turtle from Saved by the Bell and even chatted live with Mario Lopez, the real A.C. Slater. Craig Melvin embodied Minnesota’s pride, performing as Prince in full “Purple Rain” attire. Meanwhile, Sheinelle Jones brought down the house as Beyoncé in her Cowboy Carter look, complete with a horse and dance routine.

Peter Alexander represented Florida with a hilarious Jimmy Buffett tribute, while Willie Geist transformed into Wayne Newton to honor Las Vegas. Each performance reflected a mix of humor, nostalgia, and celebration of American pop culture.

‘Today’ show cast shows off their group Halloween costumes. NBC

Savannah and Jenna Steal the Spotlight as Fashion Royalty

Closing out the show, Savannah Guthrie and Jenna Bush Hager brought high fashion to the Plaza. Guthrie embodied Miranda Priestly from The Devil Wears Prada, complete with icy poise and designer flair, while Hager mirrored Vogue’s editor-in-chief Anna Wintour with her signature bob, sunglasses, and couture outfit.

The duo’s “Vogue” dance number to Madonna’s hit track was an instant highlight, blending humor and homage to fashion’s most powerful women. Fans on social media praised their spot-on portrayals and chemistry, calling it one of the show’s “most glamorous Halloween moments ever.”

Continuing the Tradition of Iconic Today Halloween Themes

The Today Show’s Halloween tradition dates back years, with each season unveiling a creative theme. In 2024, the co-hosts dressed as movie characters from the ‘80s, ‘90s, and ‘00s—Savannah Guthrie and actor Luke Wilson famously recreated Legally Blonde, while Al Roker and Dylan Dreyer went as characters from Beetlejuice.

This year’s “road trip” theme brought a fresh spin by combining nostalgia, celebrity impersonations, and a celebration of regional culture. The morning show once again proved its knack for balancing entertainment with teamwork and fun.

As the Plaza filled with laughter, music, and dazzling costumes, the Today Show’s 2025 Halloween special confirmed why it remains one of the most anticipated broadcasts of the year.

FYI (keeping you in the loop)-

Q1: Who did Savannah Guthrie and Jenna Bush Hager dress as for Halloween 2025?

Savannah Guthrie dressed as Miranda Priestly, and Jenna Bush Hager portrayed Anna Wintour on the Today Show’s Halloween special.

Q2: What was the Today Show Halloween 2025 theme?

This year’s theme was “Today Road Trip,” featuring hosts dressed as iconic figures from different U.S. states.

Q3: Which other hosts joined the Halloween celebration?

Craig Melvin, Al Roker, Sheinelle Jones, Dylan Dreyer, Willie Geist, Carson Daly, Peter Alexander, and Laura Jarrett all took part.

Q4: What made Savannah and Jenna’s performance stand out?

Their “Vogue” dance tribute to fashion icons Miranda Priestly and Anna Wintour was a crowd favorite and went viral online.

Q5: What did Craig Melvin and Sheinelle Jones wear?

Craig Melvin dressed as Prince performing “Purple Rain,” and Sheinelle Jones channeled Beyoncé in full Cowboy Carter style.