Toyota is preparing to enter the competitive compact truck segment with an all-new small pickup expected to launch in Fall 2027. Designed to rival models like the Ford Maverick and Hyundai Santa Cruz, this new Toyota truck will combine hybrid efficiency, urban utility, and a competitive expected price around $30,000, positioning it as one of the most budget-friendly pickups in its class.

Toyota Small Pickup expected price and where it fits in the market

The new compact truck will sit below the well-established Toyota Tacoma, providing an entry-level option for drivers looking for capability and efficiency at a lower price point. Toyota’s decision follows strong consumer interest in affordable, smaller trucks—particularly the Maverick, which sold over 131,000 units in 2024 alone.

According to Cooper Ericksen, head of planning and strategy at Toyota Motor North America, the company is fully committed to this vehicle. “Decisions have been made. The question is when we can slot it in,” he told MotorTrend. With its aggressive pricing strategy and hybrid powertrain, Toyota is aiming for sales of 100,000 to 150,000 units annually in the U.S. market.

Toyota Small Pickup — Unofficial leaked Image

What to expect from Toyota’s affordable new truck

Toyota’s compact truck will use a unibody TNGA platform, likely shared with the RAV4 or Corolla Cross, both of which offer a comfortable ride and efficient drivetrains. This platform choice allows Toyota to offer hybrid powertrains at a competitive price while maintaining light-duty truck functionality.

The powertrain lineup may include the 2.5-liter hybrid system found in the RAV4, which produces up to 236 horsepower with all-wheel drive. A less powerful base engine, such as the Corolla Cross’s 2.0-liter four-cylinder (169 hp), could also be considered for the entry-level variant to keep the starting price low.

Toyota is expected to blend rugged styling cues from the Tacoma with the practicality of a crossover, appealing to urban drivers and weekend adventurers alike. Bed utility, tie-down hooks, and modern tech features will help it match or exceed the value of the Maverick, especially with an expected towing capacity near 4,000 pounds.

Classic Toyota truck names might make a comeback

While the model is still unnamed, fans and industry insiders are speculating on the return of legendary Toyota nameplates like Stout, T-100, or even Hilux. A creative new name such as “Taquito” has also been floated, though no official decision has been announced.

Regardless of the final name, this truck will mark Toyota’s return to a segment it once dominated with small pickups in the past. With a reputation for reliability, Toyota’s compact truck could quickly become a top pick for those seeking value, performance, and long-term durability.

Why the $30K price tag makes this truck a timely release

As new vehicle prices continue to climb, Toyota’s move into the sub-$30K market is both strategic and timely. The Toyota Small Pickup expected price offers a crucial middle ground between full-size trucks like the Toyota Tundra and midsize pickups like the Tacoma, giving consumers an affordable, efficient utility vehicle option.

In today’s market, where inflation and affordability concerns are front and center, this new truck could become a key player in Toyota’s lineup—and a leader in the small truck resurgence.

For your information:

What is the expected price of Toyota’s new compact pickup?
The expected price is around $30,000, designed to compete with the Ford Maverick and Hyundai Santa Cruz.

When will Toyota release its small pickup truck?
Toyota is targeting a Fall 2027 launch date for the compact pickup in the United States.

Will Toyota’s new pickup offer a hybrid engine?
Yes, Toyota plans to include hybrid powertrain options, likely adapted from the RAV4 or Corolla Cross.

What platform will the truck use?
It will be built on a TNGA unibody platform, ensuring car-like ride quality and efficient production.

Could Toyota bring back a classic name like Stout or Hilux?
Possibly. While unconfirmed, names like Stout, T-100, and Hilux are under consideration for branding.