Trump granddaughter Kai Trump is making headlines after showing off her new $130 merch line on the White House South Lawn. The 18-year-old daughter of Donald Trump Jr. wore one of her own sweatshirts while traveling with President Donald Trump on Friday. The moment drew wide attention on social media and in political circles.
Kai Trump shared images of her merch collection on Instagram and TikTok. She appeared alongside her grandfather as they boarded Marine One to attend the Ryder Cup. The young entrepreneur has millions of online followers and has become a rising figure among pro-Trump influencers.
Kai Trump Uses White House Appearance to Promote Merch
The merch collection features sweatshirts with Kai’s name or initials placed in multiple spots. Each piece sells for $130 on her official website. She described the designs as premium and said she wanted to create something “more than just merch.”
Photos from the event show Kai wearing one of the new tops while walking with the president on the South Lawn. She previously used the White House as a backdrop for a promotional photoshoot to launch the merch on social media. In one video, Kai promised fans a chance to win signed “hoodies,” although the current line appears to only include crewneck sweatshirts.
The White House confirmed there is no violation in taking pictures or promoting products on its grounds. A spokesperson told the Daily Beast that while the administration does not endorse her merch, no policy was broken by her appearance and photography.
Trusted outlets including Reuters and BBC have reported on how the Trump family has historically mixed business ventures with public visibility. Kai’s latest move highlights the ongoing trend of younger Trump family members monetizing their political connection through merch and endorsements.
Reactions and Broader Impact
Kai Trump’s merch debut drew mixed reactions. Supporters praised her entrepreneurial spirit and design choices. Critics questioned the ethics of using the White House setting for commercial promotion. The move also reignited debates about political families profiting from public office.
Kai has already earned over a million dollars from golf sponsorships and endorsements. She plays varsity golf for the Benjamin School in Florida and has built a strong personal brand online. Her latest merch launch could further cement her influence among conservative youth audiences.
Kai Trump’s White House merch launch shows how the next generation of the Trump family is shaping its own public image. The young influencer and athlete is expanding her brand while staying connected to one of America’s most polarizing political dynasties.
FYI (keeping you in the loop)-
Q1: Who is Trump granddaughter Kai Trump?
Kai Trump is the eldest daughter of Donald Trump Jr. She is an influencer, golfer, and entrepreneur.
Q2: How much does Kai Trump’s merch cost?
Each sweatshirt in her merch line is priced at $130 on her official store.
Q3: Did the White House approve Kai Trump’s merch photoshoot?
The White House said there is no policy violation in her taking photos or promoting products on its grounds.
Q4: What other business deals has Kai Trump done?
She has earned over a million dollars through golf sponsorships and brand endorsements.
Q5: Why is Kai Trump’s merch launch controversial?
Critics say using the White House setting for private commercial gain raises ethical concerns.
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