Why Tubi Is Betting on Digital Creators for New Original Series

Tubi Doubles Down on Creator Shows with Exclusive Slate from Top Digital Stars

Tubi announced a new slate of exclusive shows from popular digital creators. The Fox-owned free streaming service is expanding its original content. This move deepens its investment in the creator economy.

The shows feature well-known personalities from YouTube and social media. This initiative is part of the Tubi for Creators program launched earlier this year. It aims to attract younger viewers with familiar online talent.

Tubi creator shows

Creator-Driven Content Shows Strong Viewer Retention

The first wave of shows is already available. They include Kevin Fredericks’ comedy “Safe Space” and Rock Squad’s “Bloodsuckers: Origins.” Shuang Hu’s “Baby Shu & Fwends” is also streaming now.

According to The Hollywood Reporter, Tubi sees strong viewer retention from this strategy. Viewers who start with creator content stay on the platform longer. This proves the model effectively engages a dedicated audience.

More series are scheduled to launch soon. Joey Graceffa will conclude his interactive series “Escape the Night.” New comedies from Jahdai Pickett and Dan & Riya are also in production.

Strategic Shift to Capture a New Streaming Audience

Tubi’s strategy signals a broader industry shift. Free ad-supported streaming services are competing for attention. Partnering with creators offers built-in audiences and fresh storytelling.

This follows other Tubi deals with creator-focused companies. The service recently partnered with Kevin Hart’s Hartbeat for movies. It also extended agreements with mega-creators like MrBeast earlier this year.

The approach helps Tubi stand out in a crowded market. It offers something different from traditional studio content. For creators, it provides a new revenue stream and a path to television-style production.

Tubi’s creator shows represent a calculated bet on the future of streaming. The platform is successfully leveraging online star power to build loyalty. This exclusive slate could redefine how AVOD services compete for viewers.

Info at your fingertips

What is the Tubi for Creators program?

It is an initiative Tubi launched to produce exclusive shows with digital-first talent. The program aims to translate online success to streaming television. It offers creators production resources and a platform for their work.

Which creators have shows on Tubi now?

Shows from Kevin Fredericks (KevOnStage), Rock Squad, and Shuang Hu are currently streaming. Joey Graceffa, Jahdai Pickett, and Dan & Riya have series coming soon. Their content is exclusive to the Tubi platform.

Why is Tubi investing in creator content?

Data shows viewers who watch creator content have higher retention rates. This means they keep using the service longer. It’s a strategic move to attract a younger, engaged audience incrementally.

How does this affect the streaming industry?

It highlights the value of built-in digital audiences for traditional platforms. Other services may pursue similar partnerships. It blurs the line between social media and television streaming.

Are these shows free to watch?

Yes. Tubi is a free ad-supported streaming television (FAST) service. All creator content on the platform is available to watch at no cost, with advertisements.