Network morning and daytime talk show hosts revealed their annual Halloween costumes. The celebrations took place on October 31st across major television studios. Hosts from shows like Today and Live! With Kelly and Mark participated in the tradition.

This year’s themes focused heavily on trending pop culture icons. Costumes ranged from music superstars to beloved television characters. The choices avoided controversy, keeping the tone light and festive for viewers.
Cross-Country Costume Themes Dominate the Morning
NBC’s Today show embarked on a unique cross-country road trip theme. According to NBC, hosts dressed as pop culture figures from specific U.S. locations. Savannah Guthrie transformed into Miranda Priestly from The Devil Wears Prada in New York.
Craig Melvin performed as the musician Prince in Minneapolis. Sheinelle Jones delivered a show-stopping performance as Beyoncé from her Cowboy Carter era in Houston. The thematic approach provided a dynamic and engaging visual spectacle for the audience.
Daytime Shows Deliver Extravagant Halloween Spectacles
Syndicated shows pulled out all the stops with multiple costume changes. Live! With Kelly and Mark debuted their new studio with an elaborate “It’s Trending” theme. Kelly Ripa and Mark Consuelos portrayed characters from the hit series Severance in a clever opening skit.
The married hosts also famously dressed as Taylor Swift and Travis Kelce. Their costumes recreated the couple’s memorable podcast appearance and engagement announcement. This nod to one of the year’s biggest cultural stories resonated strongly with their audience.
Other daytime programs followed suit with creative themes. The Kelly Clarkson Show adopted a film noir aesthetic. Clarkson dressed as Madonna’s character Breathless Mahoney from Dick Tracy.
Thought you’d like to know-
Which show had the most costume changes?
Live! With Kelly and Mark featured the most transformations. Kelly Ripa and Mark Consuelos wore at least five different costumes. They portrayed characters from Severance, Labubu, and Taylor Swift with Travis Kelce.
Did any hosts dress as the same character?
Yes, Beyoncé was a popular choice this Halloween. Both Today‘s Sheinelle Jones and Live!‘s announcer Deja Vu dressed as the music icon. Love Island USA bombshell costumes also appeared on multiple shows.
Which shows did not participate in costume wearing?
ABC’s Good Morning America and CBS’s morning show hosts typically do not wear Halloween costumes. The View hosts performed a Freaky Friday skit but did not wear full costumes this year.
What was the most creative theme?
Today‘s cross-country road trip theme was highly creative. It allowed hosts to embody different regional pop culture icons. The concept provided a cohesive narrative for the entire broadcast.
How did Sherri approach Halloween?
Sherri Shepherd hosted a “TV Takeover” with four distinct character transformations. She dressed as Morticia Addams, Steve Urkel, a Love Island bombshell, and Jeannie from I Dream of Jeannie.
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