Watch: TWICE’s Performance at the 2025 Victoria’s Secret Fashion Show Marks Historic First for K-pop

TWICE made history at the 2025 Victoria’s Secret Fashion Show in New York City, becoming the first K-pop girl group ever to perform on the iconic runway stage. The milestone moment, held on October 15, featured four of the group’s nine members—Nayeon, Jihyo, Tzuyu, and Momo—who electrified the audience with performances of their hits “This Is For” and “Strategy.”

Their groundbreaking appearance was part of an all-female performance lineup that also included global stars Karol G, Madison Beer, and Missy Elliott. It came as TWICE celebrates its 10th anniversary and prepares to kick off the extended leg of their This Is For World Tour in January 2026.

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TWICE’s History-Making Stage and Global Impact

As the first K-pop girl group to perform at the Victoria’s Secret Fashion Show, TWICE set a new benchmark for global representation on one of fashion’s most celebrated stages. The four members performed in coordinated black and pink lingerie sets, blending K-pop flair with the glamorous aesthetic of the show.

Before stepping onto the runway, Jihyo spoke about performing without the full nine-member lineup. “We are used to doing the performances with nine members, but this time we are able to do only four of us, so I hope you guys enjoy this new performance of us,” she said via translator on the pink carpet.

The performance was not only a celebration of their music but also a showcase of their evolution as artists. Their fourth studio album, This Is For, released earlier this year, explores themes of growth and gratitude. “It’s a reflection of our growth and a gift to those who have grown with us,” Nayeon told W magazine. Dahyun added that “The For has a double meaning. It’s the number four, but it’s also the preposition for—as in, for everyone, and for our fans.”

TWICE’s set was met with explosive fan reactions online. Clips of the performance quickly went viral across social platforms, with fans celebrating the group’s continued global dominance and the expanding influence of K-pop on Western pop culture stages. Their participation follows Lisa’s solo runway debut last year, signaling a growing presence of K-pop in mainstream fashion and entertainment events.

Industry Significance and What Comes Next

TWICE’s appearance underscores the evolving landscape of global pop culture, where music, fashion, and fan communities intersect on a global scale. Their participation at the Victoria’s Secret Fashion Show reflects how far K-pop has come in breaking international barriers and redefining mainstream entertainment norms.

The group’s 10th anniversary has been marked by multiple achievements, including a sold-out world tour and headline performances at major international festivals. Their continued success demonstrates how K-pop acts are not only dominating the music charts but also reshaping industries like fashion and live entertainment.

As TWICE prepares for the next phase of their This Is For World Tour, their Victoria’s Secret performance sets the tone for what’s next: more cross-industry collaborations, expanded global reach, and milestones that continue to elevate K-pop’s position on the world stage.

TWICE 'STRATEGY' AT VICTORIA'S SECRET FASHION SHOW pic.twitter.com/v07pzfrWFg

— minaron (@godmitzu) October 15, 2025

With TWICE’s historic performance at the 2025 Victoria’s Secret Fashion Show, the group cements its legacy as a cultural force that transcends music—bridging continents, industries, and fan communities like never before.

FYI (keeping you in the loop)-

Q1: What made TWICE’s performance at the 2025 Victoria’s Secret Fashion Show historic?

They became the first K-pop girl group ever to perform at the Victoria’s Secret Fashion Show, marking a major milestone for global representation in the event’s history.

Q2: Which TWICE members performed at the show?

Nayeon, Jihyo, Tzuyu, and Momo represented the group, delivering standout performances of “This Is For” and “Strategy.”

Q3: What did Jihyo say about performing as a four-member unit?

She said they are used to performing as nine but hoped fans would enjoy this special four-member stage.

Q4: When does TWICE’s next world tour start?

The extended leg of their This Is For World Tour kicks off in January 2026, following the release of their fourth studio album.

Q5: Who else performed at the 2025 Victoria’s Secret Fashion Show?

The lineup included Karol G, Madison Beer, and Missy Elliott, forming an all-female artist roster for the event.