72-Year-Old Umamusume Superfan’s Viral YouTube Channel Bridges Generations of Horse Racing Enthusiasts

A gentle breeze rustles the curtains of Matchan’s small Tokyo apartment, where shelves overflow with horse racing memorabilia. At 72, the retired engineer never imagined his passion for thoroughbreds would make him an internet sensation. Yet today, his YouTube channel—dedicated to Cygames’ hit mobile game Umamusume: Pretty Derby—has amassed nearly 10 million views, captivating both anime fans and lifelong racing purists alike.

How Does Umamusume Connect Traditional Horse Racing to Modern Gaming Culture?

Umamusume’s genius lies in transforming legendary racehorses like Gold Ship and Kitasan Black into charismatic “horse girl” idols, blending Japan’s rich racing history with anime charm. Matchan’s deep knowledge of real-world equine legends (cultivated over 40 years) lets him instantly recognize the game’s creative interpretations. In one viral 2020 video—resurfaced after Umamusume’s 2024 global release—he correctly identifies characters based on subtle design cues like mane color and racing posture, despite never playing the game before. His commentary reveals how developers weave authentic traits into characters: “Gold Ship was famously unpredictable—just like her anime version’s wild personality!”

Industry analysts note this synergy revitalizes interest in racing. Japan’s Japan Racing Association reported a 15% attendance surge among teens after Umamusume’s 2021 launch (JRA Annual Report, 2022). Meanwhile, Matchan’s sketches of real horses reimagined as umamusume (“horse girls”) showcase his dual love for the sport and its digital homage.

Matchan’s Unexpected Rise from Racing Aficionado to YouTube Star

Four years after his first viral video, Matchan still creates daily content. His channel mixes gameplay analysis, historical horse racing anecdotes, and hand-drawn umamusume concepts. One sketch of 1980s champion Symboli Rudolf—depicted as a stoic, armor-clad girl—garnered 500k+ views. “He connects eras,” says cultural historian Dr. Kenji Tanaka. “Elderly fans appreciate his expertise; youth discover racing’s legacy through his Umamusume lens” (Tokyo Culture Journal, May 2024).

The global release amplified his reach. Western fans flooded his channel with translated comments like, “I never cared about horse racing until Matchan explained it through anime.” His authenticity disarms viewers—whether struggling with gacha mechanics or tearfully discussing retired racehorses.

Bold Call to Action:
Matchan’s journey proves passions transcend age—and that Umamusume’s magic lies in honoring racing’s soul while welcoming new fans. Follow his YouTube channel to rediscover history through the eyes of a lifelong enthusiast.

Must Know

Q: What is Umamusume?
A: Umamusume: Pretty Derby is a mobile game/anime where legendary racehorses are reimagined as girl idols who compete in races. It blends sports management with character-driven storytelling, driving real-world interest in horse racing.

Q: Why did Matchan’s videos go viral?
A: His deep expertise in horse racing history—and heartfelt reactions to Umamusume characters—resonated globally. Fans praised his ability to decode design inspirations from real horses like Gold Ship.

Q: How did Umamusume impact horse racing popularity?
A: Japan Racing Association data shows increased youth engagement since 2021. The game’s global release (2024) further boosted interest, with tracks like Tokyo Racecourse adding Umamusume-themed events.

Q: Can new players enjoy Umamusume without racing knowledge?
A: Absolutely! The game introduces horses’ histories through stories. Matchan’s channel also helps newcomers appreciate real-world references behind characters.