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Samsung and Pokémon Go Forge Major Partnership for Brazil Game Show 2025

Samsung has announced a significant collaboration with Niantic for the Brazil Game Show (BGS) 2025. The partnership will bring exclusive Pokémon Go experiences to the event in São Paulo. This move aims to engage the massive mobile gaming community.

The event is scheduled for October 9-12 in the Anhembi District. Samsung will use its large booth to promote the new Galaxy S25 FE smartphone. This strategy blends gaming excitement with direct product promotion.

Exclusive Event Details and Player Incentives

Samsung’s 1,000 square meter booth will be a central hub for trainers. Attendees can participate in special tournaments featuring popular influencers. An interactive Pokémon-themed photo area will also be available, powered by the S25 FE.

Players will receive tangible rewards for their participation. Samsung is distributing coupons redeemable at the Galaxy Store. These coupons grant PokeCoins, in-game event tickets, and other digital items.

The dedicated play area offers significant in-game advantages. A greater variety of Pokémon will spawn within the zone. Some creatures will even wear special celebratory hats unique to the event.

Reviving a Cultural Phenomenon for a Modern Audience

This partnership taps into the enduring legacy of Pokémon Go. The game became a global phenomenon upon its release nearly a decade ago. It successfully encouraged outdoor activity and social interaction through augmented reality.

While its peak popularity has passed, the game maintains a strong and dedicated player base. Events like BGS provide a powerful catalyst for community engagement. Collaborations with tech giants like Samsung ensure the experience feels fresh and rewarding.

The event’s design specifically enhances core gameplay mechanics. Trainers in the Samsung zone will have higher chances to trigger Capture Assist with their Buddy Pokémon. This provides a tangible benefit beyond mere cosmetic rewards.

The collaboration between Samsung and Pokémon Go at Brazil Game Show 2025 represents a strategic fusion of gaming and technology marketing. This partnership promises to deliver unique value to attendees and reinforces the lasting appeal of the mobile classic. The exclusive Samsung Pokémon Go Brazil Game Show experience is set to be a major highlight of the October event.

Thought you’d like to know

Q1: When and where is the Brazil Game Show 2025?

Brazil Game Show 2025 will be held from October 9 to October 12. The event takes place in the Anhembi District of São Paulo.

Q2: What exclusive Pokémon will be at the Samsung booth?

A greater variety of Pokémon will appear in the Samsung play area. Some of these Pokémon will be wearing special event-themed hats.

Q3: What rewards can players earn at the event?

Players can earn coupons for PokeCoins and event tickets. They can also win special Ditto stickers and other surprises through activities.

Q4: Do I need a Samsung phone to participate?

No, any phone capable of running Pokémon Go can be used. However, the photo area and promotions will highlight the Galaxy S25 FE.

Q5: What is the main goal of this Samsung and Niantic partnership?

The goal is to promote the Galaxy S25 FE to a large gaming audience. It also enhances the live event experience for Pokémon Go players.

Trusted Sources

Reuters, Associated Press, The Verge, TechCrunch