Urban Decay All Nighter Setting Spray Reformulation Ignites Fan Backlash

The beauty world is reeling after Urban Decay announced the first reformulation of its cult-favorite All Nighter Setting Spray in 15 years. Loyal users flooded social media with outrage, fearing the end of an era for the makeup-setting staple that defined sweat-proof, tear-proof glam for generations.

The Controversial Formula Change

Urban Decay confirmed last week that its iconic setting spray now features “24-hour wear, a finer mist, temperature cooling technology, and a refreshed scent.” But fans immediately questioned why the brand would alter a product with near-mythical status in beauty communities. TikTok videos documenting the reformulation went viral, with one creator lamenting, “I’m honestly disappointed” while another called it Urban Decay’s “biggest mistake ever” (Daily Dot, July 2025).

The backlash intensified when Skindinavia—the manufacturer behind the original formula—revealed their partnership with Urban Decay had ended. In a bombshell Instagram statement, Skindinavia asserted: “The new spray no longer includes our patented cooling ingredients.” They accused L’Oréal-owned Urban Decay of corporate bullying, adding: “We hope this might inspire others to stand up to big companies” (Skindinavia Official, July 2025).

Why Fans Are Furious

Beauty enthusiasts highlighted three core concerns:

• Lost Trust: “I hate when brands ‘upgrade’ formulas just to cut costs,” one TikTok comment read
• Performance Doubts: Skindinavia’s patented temperature-control technology was key to the spray’s sweat-and-humidity resistance
• Brand Loyalty Erosion: “This will end Urban Decay I fear. This is their one consistently repurchased product,” warned a Reddit user

Comments sections overflowed with declarations like “Nooooo, that’s the best setting spray. Skindinavia here I come.” Many noted previous disappointments with reformulated Urban Decay products like the Naked palettes, suggesting a pattern of alienating core customers (BeautySubreddits, July 2025).

As Urban Decay’s new formula hits shelves August 5th, beauty lovers face a dilemma: gamble on the redesigned spray or follow Skindinavia’s direct offering. One thing’s certain—the makeup giant just gambled its most reliable revenue stream.

Must Know

Why did Urban Decay reformulate the All Nighter Setting Spray?
Urban Decay claims the update offers “improved 24-hour wear” and temperature control. Industry analysts suggest parent company L’Oréal may have sought cheaper production. The reformulation coincides with Skindinavia’s exit as manufacturer after 15 years.

What’s different about the new formula?
According to Skindinavia, the reformulation omits their patented cooling technology. Urban Decay promotes a “finer mist” and “refreshed scent,” but hasn’t disclosed full ingredient changes. Independent labs are currently testing both versions.

Can I still buy the original formula?
Limited stocks remain at retailers like Ulta and Sephora. Skindinavia sells their original formula directly—marketed as the “Bridal Setting Spray”—with identical ingredients to Urban Decay’s legacy product.

Why are beauty fans switching to Skindinavia?
Skindinavia created Urban Decay’s original formula and owns its patents. Their direct-to-consumer version maintains the classic formula at a similar price point ($34/4oz). TikTok comparisons show superior humidity resistance in Skindinavia’s spray.

Has Urban Decay commented on the backlash?
The brand hasn’t addressed reformulation concerns beyond initial marketing materials. Daily Dot reports Urban Decay declined interview requests. Customer service representatives advise “trying the new version before judging.”