The iconic Mercedes-Benz G-Wagen—synonymous with luxury and rugged prestige—now comes with an uncharacteristic price break for its electric variant. In a bold move to boost sluggish demand, Mercedes has instructed U.S. dealers to offer $9,500 in lease incentives on the 2025 G580 with EQ technology throughout August. This marks a significant $2,000 increase over July’s $7,500 incentive, signaling urgency as luxury EV sales cool industry-wide.
Mercedes Electric G-Wagen Lease Incentives Soar to $9,500 {.h2}
Internal dealer bulletins obtained by industry sources reveal Mercedes’ aggressive August strategy. Eligible lessees can now access:
- $9,500 lease cash on the G580 EQ
- Reduced APR of 4.3% through Mercedes-Benz Financial Services
- Combined savings lowering effective monthly payments
According to CarsDirect, a well-simmered lease now starts at $1,869 monthly for 36 months with $14,613 due at signing—effectively $2,275/month amortized. This positions the electric G-Class against rivals like the Rivian R1S and BMW iX, though its $162,650 base price remains stratospheric. Crucially, the deal applies only to leases, not purchases, leveraging a loophole in federal EV policy.
Why the Discount? Pushing EVs Before Credit Changes {.h2}
Industry analysts cite two converging factors behind Mercedes’ move:
- Impending EV Tax Credit Restrictions: Starting September 2025, stricter IRS sourcing rules will disqualify many luxury EVs from federal incentives. Leasing sidesteps these barriers since dealers—not consumers—claim credits.
- Tepid Market Reception: Despite its heritage, the G580 EQ struggles against combustion models. It costs $13,000 more than the gas-powered G550 and lacks the visceral appeal of the $187,250 G63 AMG—neither qualifies for these incentives.
Mercedes’ bulletin explicitly ties the offer to “EV credit qualification changes,” confirming a push to clear inventory pre-September. As J.D. Power noted in their 2024 EV Outlook, automakers increasingly use tactical lease incentives to offset high MSRPs amid softening demand.
Electric G-Wagen: Compromises and Capabilities {.h2}
The G580 EQ retains the classic G-Wagen’s boxy charisma but battles physics. Its 116-kWh battery struggles against 6,800 lbs (3,085 kg) of mass and wind-cheating aerodynamics of a brick. EPA ratings confirm a modest 239 miles (385 km) of range—well below competitors. Yet it delivers signature thrills:
- 579 horsepower (588 PS) for 0-60 mph in 4.6 seconds
- “Tank Turn” capability rotating on its axis
- Near-silent off-road prowess
Mercedes insiders hint at a new battery pack arriving in 2026, potentially adding 100+ miles to the range. For now, the August lease deal offers a rare chance to experience electric G-Wagen grandeur at its most accessible.
For luxury EV seekers, Mercedes’ $9,500 G580 EQ lease incentive presents a fleeting opportunity—combining iconic design with unprecedented savings before September’s policy shift. But with compromises in range and a limited-time offer, act swiftly to secure this electric legend on favorable terms. Explore dealer inventory today to leverage this exclusive deal.
Must Know {.h2}
Q: Who qualifies for the $9,500 Mercedes G-Wagen EV discount?
A: The incentive applies exclusively to lessees of the 2025 G580 with EQ technology through Mercedes-Benz Financial Services in August 2024. Purchase transactions do not qualify.
Q: Why won’t the electric G-Wagen qualify for federal tax credits?
A: Its $162,650 base price exceeds the $80,000 SUV cap for federal EV credits, and assembly outside North America disqualifies it under Inflation Reduction Act rules. Leasing circumvents these limits.
Q: How does the G580’s range compare to rivals?
A: At 239 EPA-rated miles, it trails luxury competitors like the Rivian R1S (352 miles) and Tesla Model X (348 miles). Its weight and aerodynamics limit efficiency despite a large 116-kWh battery.
Q: Is the gas-powered G-Class included in this deal?
A: No. Incentives apply only to the electric G580 EQ. Combustion models like the G550 and G63 AMG remain excluded from these lease discounts.
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