A federal government shutdown is causing major delays for new alcoholic beverages. Breweries and distilleries cannot get required approvals for new products. This has stalled seasonal releases and new craft formulas nationwide.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has suspended most operations. This agency must approve all new labels and recipes. Without it, products cannot legally enter the market.
Holiday Releases Stuck in Regulatory Limbo
Many craft breweries planned special holiday ales and winter lagers. These seasonal offerings are now in jeopardy. According to Reuters, the TTB typically processes over 200,000 applications annually.
The timing is terrible for the industry. The fourth quarter is its busiest season. Delays now could mean missing crucial holiday sales entirely.
One Ohio distiller, Cleveland Whiskey, has nine new whiskeys on hold. This includes a creamy chocolate and peanut butter version. The CEO estimates hundreds of thousands in lost sales.
Economic Ripple Effect Hits Small Businesses
The impact extends beyond big brands to small craft producers. These businesses rely on constant innovation and seasonal releases. The shutdown creates a cash flow crisis for them.
New wineries cannot even get permits to open. Existing wineries are delaying bottling runs. The Wine Institute warns of cascading delays that could last months.
Florida’s St. Augustine Distillery invested in a major packaging redesign. Its new bourbon label is stuck awaiting approval. This hampers its strategy to compete with national brands.
The ongoing government shutdown is creating an unprecedented logjam for America’s craft beverage industry. This craft beer and spirit shortage highlights how regulatory bottlenecks can stifle innovation and hurt small businesses during their most profitable season.
Thought you’d like to know
Which government agency approves alcohol labels?
The Alcohol and Tobacco Tax and Trade Bureau (TTB) handles approvals. It is a part of the Treasury Department. Most of its staff is currently furloughed.
What kinds of products are being delayed?
New craft beers, seasonal spirits, and wine releases are all affected. Even simple recipe or label changes require approval. This includes new hard seltzer flavors.
How long could these delays last?
Backlogs could take months to clear after the shutdown ends. During a 2018-2019 shutdown, some approvals took up to five months. The current pile-up is growing daily.
Are all alcoholic beverages impacted?
Only new products or those with changed labels or formulas are affected. Existing, already-approved products remain on shelves. The problem is innovation and new releases.
Why can’t companies just print labels without approval?
It is illegal to sell alcohol without federal label approval. Companies risk fines and losing their permits. They must wait for the TTB to reopen.
Trusted Sources
Reuters, Associated Press, The Brewers Association, The Wine Institute.
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