Video Reveals Why Brian Branch Went After JuJu Smith-Schuster After Lions’ Loss to Chiefs

Detroit Lions safety Brian Branch is under fire after a heated postgame confrontation with Kansas City Chiefs receiver JuJu Smith-Schuster. The incident occurred moments after Detroit’s 30-17 loss on Sunday, Oct. 12, 2025, at Arrowhead Stadium.

Branch was visibly furious as head coach Dan Campbell and teammates tried to pull him away from Smith-Schuster near midfield. The scuffle quickly became a viral talking point, with many questioning why Branch lost his cool in such a public way.

After the game, Branch admitted that his actions were wrong and that he had embarrassed the team. He apologized to fans, coaches, and teammates, calling the confrontation “childish.” However, he also explained that he felt provoked on the field and believed Smith-Schuster had crossed a line.

Branch revealed that he was already playing through an injury and felt targeted after what he described as a dangerous hit from behind. “I felt like I was being bullied out there,” Branch said. “That hit was unnecessary, and it could have made my injury worse.”

Shortly after his comments, video footage surfaced online showing the moment Smith-Schuster delivered a block in the back on Branch during the game. The play appears to support Branch’s claims, as the block looks aggressive and unnecessary, especially given Branch’s injury status.

The video quickly fueled debate among fans and analysts. Many now understand why Branch was so upset, even if they don’t condone his actions. “That’s not okay,” one analyst said of the hit. “You can see why Branch reacted emotionally.”

Head coach Dan Campbell made it clear that the team doesn’t tolerate such behavior, no matter the circumstances. “It was embarrassing and unacceptable,” Campbell said. “Brian knows that. He’s accountable for what he did.”

Brian Branch blocked in back by JuJu Smith-Schuster video pic.twitter.com/I1zB58tUXa

— Jimmy Liao MD | Detroit Lions Morning Rounds (@JimmyLiaoMD) October 13, 2025

The NFL is now reviewing the incident and is expected to hand down disciplinary action soon. Branch could face a fine or even a suspension. Smith-Schuster may also be punished for the block, which many believe was dangerous and unnecessary.

If Branch is suspended, it will mark another chapter in his growing list of league discipline issues. The young safety has already been fined 13 times, totaling over $100,000. That history could influence the league’s decision.

Despite the controversy, there’s a growing sentiment among fans that Branch’s anger, while misdirected, is understandable. Emotional reactions are part of the game, especially when a player feels disrespected or put at risk.

For now, both teams await the league’s decision. One thing is certain: this incident has added another layer of tension to an already fierce rivalry.