Voyah Taishan SUV Targets Rolls-Royce with Louis Vuitton Camo, Huawei Tech

SHANGHAI – Voyah, Dongfeng Motor’s premium electric vehicle brand, is preparing to disrupt the luxury SUV segment with its upcoming Taishan model – spotted undergoing testing in Shanghai draped in exclusive Louis Vuitton-themed camouflage. Positioned as a direct challenger to the Rolls-Royce Cullinan, the Taishan aims to redefine Chinese luxury with advanced technology and bespoke appointments.

The provocative LV-branded prototype was strategically parked outside Louis Vuitton’s flagship “The Louis” exhibition building, signaling Voyah’s ambition to capture high-end consumers. CEO Lu Fang confirmed the vehicle is undergoing “intensive summer testing” and will feature “Huawei’s latest ADS Ultra four-lidar intelligent driving solution,” a cutting-edge autonomous system rarely seen outside flagship models. Early specifications suggest a substantial footprint exceeding 5.3 meters (17.4 feet) in length with a 3.1-meter (10.2-foot) wheelbase.

Design and Premium Positioning

Despite the heavy camouflage, key details emerge: flush-mounted door handles, silver window trim, and a prominent LiDAR sensor above the windshield. The smooth body surfacing suggests aerodynamic efficiency, while the colossal dimensions enable a lavish six-seat 2+2+2 configuration. Voyah deliberately photographed the prototype alongside a Rolls-Royce Cullinan, underscoring its competitive aspirations in the ultra-luxury segment.

Industry analysts note this move aligns with China’s broader push toward premium electric vehicles. “Voyah’s Taishan represents the next evolution of Chinese automakers targeting global luxury benchmarks,” says automotive consultant Ming Chen. “The LV collaboration isn’t just marketing – it’s a statement about material quality and brand ambition.”

Advanced Technology Integration

The Huawei ADS Ultra system represents a technological leap, using four LiDAR units to enable high-level autonomous driving in complex urban environments. This positions the Taishan ahead of many European rivals in driver-assistance capabilities. Interior spy shots remain elusive, but expectations include massaging seats, premium leather surfaces, and multiple entertainment screens – potentially matching the luxury appointments seen in Voyah’s recently launched Passion L sedan.

Powertrain options are expected to include:

• A plug-in hybrid combining a 1.5L turbocharged engine with dual electric motors (657 hp combined)
• A full battery-electric variant with competitive range
• Advanced battery thermal management for extreme weather performance

Market Strategy and Launch Timeline

Voyah’s Shanghai showcase indicates targeted marketing toward cosmopolitan luxury buyers. Pricing remains undisclosed but will likely position the Taishan below the Cullinan’s $400,000+ range while undercutting premium European SUVs. The brand’s recent Free 318 SUV demonstrated Voyah’s commitment to extended EV range, achieving 198 miles on electricity alone according to CLTC testing standards reported by CarNewsChina.

Voyah’s Taishan SUV represents China’s most direct assault yet on the global luxury establishment – combining Huawei’s autonomous tech, Rolls-Royce-rivaling dimensions, and provocative high-fashion branding. With testing advancing rapidly ahead of its expected 2026 debut, this flagship could permanently alter perceptions of Chinese automotive capability. Watch for official reveals this fall as Voyah prepares to challenge automotive royalty on the world stage.

Must Know

What makes the Voyah Taishan SUV unique?
The Taishan stands out with its Rolls-Royce Cullinan-rivaling size, exclusive Louis Vuitton-branded camouflage during testing, and Huawei’s advanced four-LiDAR autonomous driving system. Its 2+2+2 seating configuration targets premium family and executive transport.

What powertrains will the Voyah Taishan offer?
Expect plug-in hybrid and full electric options. The PHEV variant will likely mirror Voyah’s Passion L sedan setup: a 1.5L turbo engine paired with dual electric motors generating 657 hp. EV specifications remain undisclosed but should offer competitive range.

How does Voyah’s Huawei tech work?
Huawei’s ADS Ultra system uses four LiDAR sensors combined with cameras and radar for 360-degree environmental mapping. This enables advanced features like urban automated driving, obstacle avoidance, and precise parking assistance exceeding current industry standards.

When will the Voyah Taishan launch?
While Voyah hasn’t confirmed dates, prototype sightings and CEO Lu Fang’s summer testing comments suggest a late 2025 unveiling with deliveries starting in 2026. Market launches will likely prioritize China before potential European expansion.

How big is the Voyah Taishan SUV?
Reports indicate a length exceeding 5.3 meters (17.4 feet) and a 3.1-meter (10.2-foot) wheelbase. This surpasses the BMW X7 and Mercedes GLS, approaching Rolls-Royce Cullinan dimensions for maximum interior space.

What luxury rivals does Voyah Taishan target?
Voyah explicitly positions the Taishan against the Rolls-Royce Cullinan and Bentley Bentayga. It will also compete with premium electric SUVs like the Li Auto L9 and upcoming Zeekr Mix in China’s domestic luxury market.