The fall 2025 collection from Scoop has officially launched. Creative Director Brandon Maxwell designed the new capsule. It is available exclusively on walmart.com and select Walmart stores. The lineup features highly sought-after trends at an accessible price point.
This launch continues the revival of the iconic Scoop brand. The boutique originally operated from 1996 until its sudden closure in 2016. Walmart successfully relaunched it as a private label in 2019.
Scoop Fall Collection Highlights Key Seasonal Trends
Brandon Maxwell’s latest designs focus on contemporary silhouettes. The collection includes east-west bags and barrel jeans. It also features classic barn jackets and elegant knee-high boots. Each piece is crafted for style and everyday wearability.
The east-west shoulder bag is a standout accessory. Its structured design mirrors a trend seen at major fashion houses. Scoop’s version retails for $30 or less. It comes in multiple colors and patterns for versatility.
Outerwear is represented by a cotton oversized cargo barn jacket. The mid-weight jacket is ideal for transitional weather. It features a corduroy trim and a practical, machine-washable design. This makes it both stylish and easy to care for.
Affordable Luxury Defines the Walmart Collaboration
The entire collection emphasizes high-fashion trends at mass-market prices. This strategy is central to Maxwell’s role. He also serves as Creative Director for Walmart’s Free Assembly brand. He oversees four seasonal collections annually for each label.
Footwear options include pointed-toe kitten heel Mary Jane mules. They feature a wearable 1.5-inch heel. The design is available in three different colorways to suit various tastes.
The collection also prioritizes comfort without sacrificing style. A pair of Scubaknit barrel pants offers an elevated take on sweatpants. Similarly, pull-on ponte pants provide a slim fit with an elastic waistband for all-day ease.
The new Scoop fall collection solidifies the brand’s position in the affordable luxury market. Shoppers can explore the entire Scoop Fall Collection online now. Brandon Maxwell’s vision brings high-end design to a broader audience.
Must Know (FAQ Section)
Q1: Who is the creative director for Scoop?
Acclaimed fashion designer Brandon Maxwell is the Creative Director. He has held this role since 2021 and also designs for Walmart’s Free Assembly brand.
Q2: Where can I buy the Scoop fall collection?
The collection is exclusively available for purchase on walmart.com. Select items may also be found in physical Walmart store locations.
Q3: What are the price points for Scoop items?
Scoop by Brandon Maxwell is known for its affordable prices. Key items, like the popular east-west bag, retail for around $30.
Q4: What is the history of the Scoop brand?
The original Scoop boutique was a popular New York-based chain. It operated from 1996 until it suddenly closed all 15 locations in 2016. Walmart revived the brand as a private label in 2019.
Q5: What styles are trending in the new collection?
The fall 2025 collection highlights east-west bags, barrel jeans, barn jackets, and kitten heel mules. It focuses on wearable, on-trend pieces.
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