Warner Bailey’s Assistants vs. Agents Media Venture Lands Major UTA Representation Deal

Warner Bailey, the founder of the popular media brand Assistants vs. Agents (AvA), has signed with United Talent Agency (UTA). The deal covers representation in all areas. This move signals a major step for the company born from a meme page.The signing was confirmed this week. It positions AvA for significant expansion into new media and partnership ventures. UTA will help scale the brand’s unique educational and community-driven mission.

From Meme Account to Industry Powerhouse

Bailey launched Assistants vs. Agents in 2018. He was working as a talent agent assistant at WME at the time. What began as an insider humor page quickly evolved into a serious resource.Today, AvA operates as a multi-platform media and educational company. It hosts events, panels, and a popular newsletter. The company also provides tech tools designed to empower emerging professionals in entertainment.Its job board is a critical bridge for young talent. It connects them with early-career opportunities at major studios. According to industry sources, the platform has become a key recruitment tool.

Strategic Growth and Industry Impact

The partnership with UTA is a logical next phase. AvA has already secured partnerships with top-tier companies. These include Netflix, Amazon MGM Studios, Disney, and Warner Bros. Discovery.Bailey’s work extends beyond digital content. He produces the AvA Live conference, focusing on Gen Z career strategy. His philanthropic efforts, like co-founding the M3F Fund, show a commitment to community building.This representation deal validates the brand’s influence. It highlights the growing need for authentic career pathways in Hollywood. AvA’s model of connection and education is now a recognized industry asset.

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Warner Bailey’s UTA representation marks a pivotal moment for the modern entertainment career landscape. It proves that niche community platforms can achieve mainstream industry influence and scale.

Info at your fingertips

What is Assistants vs. Agents (AvA)?

Assistants vs. Agents is a media and education company started as a meme page. It now offers a job board, events, newsletters, and tools to help people start careers in entertainment. The company partners with major studios and brands.

Who is Warner Bailey?

Warner Bailey is the founder of Assistants vs. Agents. He previously worked as an assistant at WME and in touring at Live Nation. He also has a background in festival production and philanthropy focused on music education.

What does UTA representation mean for AvA?

UTA will represent AvA across all business areas. This typically helps a company secure larger partnerships, expand its content offerings, and explore new revenue streams like television or film projects.

How does the AvA job board work?

The AvA job board connects employers from top entertainment firms with candidates seeking entry-level roles. It serves as a dedicated hub for finding the first crucial job in the industry, simplifying the search for both sides.

What are some of AvA’s key partnerships?

AvA has worked with Netflix, Meta, Amazon MGM Studios, Red Bull, Disney, Paramount+, Apple TV+, and Warner Bros. Discovery. These partnerships often involve event hosting, content creation, and recruitment.