WeTransfer Co-Founder Launches New File-Sharing Service as Direct Alternative

The co-founder of WeTransfer is launching a new competitor to his old company. Damian Nalden introduced Boomerang this week. The service is a direct response to his frustration with WeTransfer’s current direction.Nalden co-founded the popular file-sharing platform in 2009. He left the company in 2019. He is now critical of changes made after WeTransfer’s acquisition by Bending Spoon.

Boomerang Focuses on Simplicity and User Privacy

Boomerang’s core promise is extreme simplicity. Users can send files without creating an account. There are no mandatory email verifications or complex sign-up steps.According to TechCrunch, Nalden felt recent updates were “killing the product.” He built Boomerang to return to the original ethos of easy sharing. The interface is intentionally barebones and functional.The service offers a free tier with 1GB of total space. File uploads are limited to 1GB each. Transfers expire after seven days unless upgraded.

A Stripped-Down Philosophy in a Cluttered Market

Nalden’s vision rejects the feature-bloat common in tech. He describes the tool as a simple “hammer that just works.” The company aims to collect the least amount of user data possible.This contrasts with WeTransfer’s recent controversies. Earlier this year, WeTransfer faced backlash over using user content to train AI. It later backtracked on related terms of service changes.Boomerang will not use advertising. It will rely on a straightforward subscription model. A paid plan costs €6.99 per month for more storage and features.

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Boomerang enters a crowded market with a clear niche. It promises a pure, private file-sharing experience as a direct WeTransfer alternative.

Info at your fingertips

What is Boomerang and who created it?

Boomerang is a new file-sharing service. It was created by Damian Nalden, the co-founder of WeTransfer. He launched it as a simpler, more user-focused alternative to his former company.

Is Boomerang free to use?

Yes, Boomerang has a free tier. It allows transfers without an account. Users get 1GB of total space with files expiring in seven days.

How does Boomerang differ from WeTransfer?

Boomerang emphasizes no-login transfers and minimal data collection. It was built in direct response to WeTransfer’s post-acquisition changes. The founder criticizes WeTransfer’s growing complexity and past privacy issues.

What are Boomerang’s paid plan features?

The €6.99 monthly plan offers 500GB total storage. It provides a 5GB per-file upload limit and password protection. Users also get extended expiry dates up to 90 days.

Will Boomerang use AI on user files?

The founder states he does not want AI in user-facing features. AI is used internally to help build the product. The company pledges not to use customer data to train AI models.